Axel Schultze

Social Media 2.0 – The Next Generation

ComStar, a Cross Functional Organization Model and Strategy for Social Media engagement How it started: When companies begin to engage in social media they typically start in the marketing department with some rather tactical marketing campaigns. In those early models a large company either hired…

Social Media Ignorance – Case Study PayPal

Paypal was one of the first online payment services and had a great start but over time lost the edge. The company seems to struggle with their internal administration and adjusting their business processes to meet customer needs. Company Background Paypal has 160 million customers…

Social Media Based Customer Experience Strategy

The real underlying power in Social Media is a new customer experience model. Too many hip "social media campaigns" failed because it was just old ideas blasted into a new world. Too much money was invested in fan pages or online community that became...

Social Media? DO NOT Start in Marketing

A New Customer Experience Model With maturing strategy models, assessment methods and new reporting and analytic tools, businesses look differently at social media compared to just one year ago. So what did change? Clearly marketing was the early adopter of social media, created campaigns and…

Social Media Rock Star or Social Media Business Consultant?

The social web has been explored and rapidly taken over by the business world. What was limited to a social marketing campaign just a year ago to make some cool noise for coffee, skittles or a new blender is today strategically dissected. The social...

The Oracle – Yahoo Deal

Yahoo is up for sale. Microsoft has a tradition: You mess with them twice they never talk to you a third time. Would Google buy Yahoo? No. Who else? SAP? Not a fit, not happening. Oracle? Hmmmm - let's think about that one. Oracle just...

Social Media Education For Managers

Is this really important? ======================= You probably heard so much about social media and maybe still confused. We are talking about customer experience and still haven't found the holy grail. - Fact is that close to 400 Million people are part of the social media…

Do you already “Bing” or still “Google”

The new Google killer Bing is out. I think Microsoft did a nice job when it comes to search experience. I like the "popular now" feature on the bottom of the page. Also the page narrative is VERY NICE. You see the details per site…

Back to Free Press – Zero Advertising Business Model

I had the honor to give a keynote today to the American Business Media association. The audience was publishers (print and electronic), media people, agencies, sponsor representatives and everything in between. The topic? Of course survival of the publishing industry. I asked the question how...

Social Media Education & Certification – Yes or No?

Education and certification is sometimes controversially discussed in the social media space. And there are well articulated pros and cons. CONTRA There are hundreds of free webinar and thousands of great tips from social media experts who are freely available on the Internet. In addition,…

15 Questions to Ask a CEO Skeptical About Social Media

Today I had another long discussion about social media with a fellow CEO. But this conversation gave me some new insight to why the skepticism. I guess because social media insider (like me) are asking the wrong questions! Instead of endless explanations that 400 Million...

How 10 people can create a buzz in 48 hours that changed Google search...

April 6 - The Social Media Academy announced a new research about social media for enterprises. Yes, the report itself is a hit but what made it to the top? 10 Students who worked with their friends to actually create the report used their...

“Social Media Mindshare Report” Exposing Opportunity and Vulnerability for Enterprises

The Social Media Academy released today its first corporate research report, exposing the social media status of six global enterprises including Dow Chemical, John Deere, NetApp, New York Life, Toyota, and Vodafone. We had a pretty good understanding about the estimated outcome –yet it...

A Social Media War Story

One morning… … a small group of sales and service people from Company-Red realized that they could go to Facebook, LinkedIn, Yahoo Groups and YouTube and get a list of all the people who were discussing the good, the bad and the ugly about...

Good News – The Recession Is Over

Hey did you notice? The recession is over!!!!! We tried to buy a Bosch dish washer. That was actually difficult. We went to the local Loews but there was no sales clerk, the answer: "he is out for lunch can you come back in an...

Quo Vadis Facebook – Financial Trouble Ahead

The social networking company is looking for money – lots of money. How many do they really need and what then? 2007 estimated headcount 450 2008 estimated headcount 800 2008 estimated cash flow negative $150MM Above numbers reported by TechCrunch 2009 estimated headcount 1,200 That…

Social Media budgets seem to run anywhere from $20,000 to several Million year.

On TwitterJobSearch.com you see over 3,000 Social Media related jobs - we believe there are at least 10,000 social media consultants out there helping businesses to get ready. The project volume runs anywhere between $20,000 per year and several Million annual investment. The Social Media...

SUN set

I hate to see SUN evaporate in IBM. Not so much because I love SUN or their products. I was never a customer, partner or even fan, but because consolidation is economically a bad thing to happen. GM, Ford and Chrysler are examples of...

What killed publishers – may kill commercial blogger too

As sad as it is, industrial media killed itself. It is NOT the Internet that killed publishers it is the change of their business model from independent content to advertising. A publisher used to make money by providing a given audience latest news, well researched...

Death of a Salesman – Version 2009

I'm sure you know Arthur Miller's "Death of a salesman" (1949). WHY SALES IS IN DANGER - AGAIN =============================== "Customers don't ask sales people any longer for their VALUED opinion. People check everything in the Internet and sales people are soooo misunderstood"... ...

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