Axel Schultze

Social Media 2.0 – The Next Generation

ComStar, a Cross Functional Organization Model and Strategy for Social Media engagement How it started: When companies begin to engage in social media they typically start...

Social Media Ignorance – Case Study PayPal

Paypal was one of the first online payment services and had a great start but over time lost the edge. The company seems to...

Social Media Based Customer Experience Strategy

The real underlying power in Social Media is a new customer experience model. Too many hip "social media campaigns" failed because it was just...

Social Media? DO NOT Start in Marketing

A New Customer Experience Model With maturing strategy models, assessment methods and new reporting and analytic tools, businesses look differently at social media compared to...

Social Media Rock Star or Social Media Business Consultant?

The social web has been explored and rapidly taken over by the business world. What was limited to a social marketing campaign just a...

The Oracle – Yahoo Deal

Yahoo is up for sale. Microsoft has a tradition: You mess with them twice they never talk to you a third time. Would Google...

Social Media Education For Managers

Is this really important? ======================= You probably heard so much about social media and maybe still confused. We are talking about customer experience and still haven't...

Do you already “Bing” or still “Google”

The new Google killer Bing is out. I think Microsoft did a nice job when it comes to search experience. I like the "popular now"...

Back to Free Press – Zero Advertising Business Model

I had the honor to give a keynote today to the American Business Media association. The audience was publishers (print and electronic), media people,...

Social Media Education & Certification – Yes or No?

Education and certification is sometimes controversially discussed in the social media space. And there are well articulated pros and cons. CONTRA There are hundreds of free...

15 Questions to Ask a CEO Skeptical About Social Media

Today I had another long discussion about social media with a fellow CEO. But this conversation gave me some new insight to why the...

How 10 people can create a buzz in 48 hours that changed Google search...

April 6 - The Social Media Academy announced a new research about social media for enterprises. Yes, the report itself is a hit but...

“Social Media Mindshare Report” Exposing Opportunity and Vulnerability for Enterprises

The Social Media Academy released today its first corporate research report, exposing the social media status of six global enterprises including Dow Chemical, John...

A Social Media War Story

One morning… … a small group of sales and service people from Company-Red realized that they could go to Facebook, LinkedIn, Yahoo Groups and...

Good News – The Recession Is Over

Hey did you notice? The recession is over!!!!! We tried to buy a Bosch dish washer. That was actually difficult. We went to the local...

Quo Vadis Facebook – Financial Trouble Ahead

The social networking company is looking for money – lots of money. How many do they really need and what then? 2007 estimated headcount 450 2008...

Social Media budgets seem to run anywhere from $20,000 to several Million year.

On TwitterJobSearch.com you see over 3,000 Social Media related jobs - we believe there are at least 10,000 social media consultants out there helping...

SUN set

I hate to see SUN evaporate in IBM. Not so much because I love SUN or their products. I was never a customer, partner...

What killed publishers – may kill commercial blogger too

As sad as it is, industrial media killed itself. It is NOT the Internet that killed publishers it is the change of their business...

Death of a Salesman – Version 2009

I'm sure you know Arthur Miller's "Death of a salesman" (1949). WHY SALES IS IN DANGER - AGAIN =============================== "Customers don't ask sales people any longer for...

New Posts