Do you already “Bing” or still “Google”


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The new Google killer Bing is out. I think Microsoft did a nice job when it comes to search experience.

I like the “popular now” feature on the bottom of the page.

Also the page narrative is VERY NICE. You see the details per site on the right hand side.

The navigation switch from horizontal to vertical is a bid confusing but o.k.

The “community” feature however sucks. But hey its a search engine with no major innovation. So Bing, Yahoo, Google at the end do all the same thing: Search for stuff, bring 100,000s of result, you search for words or images. To add shops and videos separately is nice but still just an additional filter.

And while there are no ads right now – there will be: The top banner and the right space will be used for adds like all the other search engines.

I guess the engineers building Bing where probably with Google, Yahoo or Alta Vista before.

A new business model in sight? No – it’s advertising. And with it all the dependencies we have in other searches.

Innovations in Search? None.
What I’d hope to see:

1) Like to see: Introducing structured search as our brain works with hierarchical trees. I.e. I look for a term and look in context of a geography, educational or commercial, social or commercial, producer/seller or user, with or without people selling/offering the products or services….
There is a beginning of that in Bing – maybe it will come soon?

2) Like to see: All links are “_Blank” so I don’t need to use the back button every time – how difficut is that.

3) Like to see: Image features so I see a thumbnail of the site

Social Related Search Features

4) I’d like to search for people and only get social network links

5) I’d like to add stuff to the search engine and provide my own tags to them. So I can decide what to show without hiring a search engine expert. In other words make it easy to edit a meta file based on clear definitions from the search engine provider.

6) I’d like a easy and quick rank, rate and filter like:
– Don’t ever show me this domain again
– I really like it
– I feel this is irrelevant to the search

7) with the above integrate bookmarks, the rates and ranks and show it with the search. It may be by hoovering over a button so search is fast and those results may be pulled then.

8) Like to see: Integrated tweet, blog feature to tweet a geed result or blog about it straight away.

I’m sure you have more of those ideas?

Maybe the search giants listen as new competition is arising.


Axel Schultze
CEO of Society3. Our S3 Buzz technology is empowering business teams to create buzz campaigns and increase mentions and reach. S3 Buzz provides specific solutions for event buzz, products and brand buzz, partner buzz and talent acquisition buzz campaigns. We helped creating campaigns with up to 100 Million in reach. Silicon Valley entrepreneur, published author, frequent speaker, and winner of the 2008 SF Entrepreneur award. Former CEO of BlueRoads, Infinigate, Computer2000.


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