Ardath Albee
Ardath Albee
Ardath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions, Inc. She helps B2B companies with complex sales create and use persona-driven content marketing strategies to turn prospects into buyers and convince customers to stay. Ardath is the author of Digital Relevance: Developing Marketing Content and Strategies that Drive Results and eMarketing Strategies for the Complex Sale. She's also an in-demand industry speaker.
Does Your Marketing Content Match Your Goals?
Part of the challenge that marketers have in creating B2B content marketing programs that deliver on the goals set for them is that it...
Do You Know What Tech Buyers Want?
As marketers, we like to think we know what our buyers need and want and that we give it to them across the course...
Lead Generation is NOT IT
As the latest research, surveys and reports about content marketing begin surfacing, I'm wondering if B2B marketers are really embracing change or if...
Marketing Automation Provides Tactic Validation
I was just reading a post by Mac McConnell, You've Got Marketing Automation. Now What?, and one of the points Mac made really resonated...
Tell to Win – Connect, Persuade, and Triumph with the Hidden Power of Story
This new book, by Peter Guber, should just be labeled the manual for How to Tell Purposeful Stories. As the head of Mandalay Entertainment...
The Biggest Question When Using B2B Social Media
Sometimes I become a bit skeptical when I see the huge uptake in social media by B2B marketers. In fact, recent research by Junta42...
Nurturing isn’t Limited to Your Database
Lead nurturing is the process of building a relationship over time through an interactive dialogue that shares information a prospect needs at specific stages...
B2B Marketing Needs People Geeks
I saw this Tweet from Scott Mersy (@smersy) yesterday and it got me thinking about the skills that marketers need to be successful in...
Content Marketing Strategies Conference Wrap Up
Last week I attended and presented at the Content Marketing Strategies Conference 2011 up in Oakland, CA. Bill Flitter and Dlvr.it put on a...
Stop the PR Madness
In case the title isn't fair enough warning - this is a rant I kept hoping I wouldn't have to write, but I'm about...
Use Marketing Content as A Pipe Cleaner
The other day I spoke with a company that sounded like they really had a grasp on their content marketing programs. It appeared that...
Marketing Automation Preparedness
Over on the Software Advice site, Jeff Pedowitz wrote an interesting article, Why the Marketing Automation Market is Floundering & 5 Fixes to Fuel...
When a Blog is More than Just a Blog
I find it interesting that more B2B marketers are using Twitter and Facebook than they are blogs. This could be one of the reasons...
Make 3rd Party Content an Opportunity Not a Necessity
Yesterday, I spoke on a panel at Marketing Sherpa's Email Summit focused on how to develop content for specific buying stages. One of the...
Who comes first in your marketing content?
In my work with B2B companies, I spend a lot of time reviewing content - both old and new. I often play the role...
Using Content Marketing to Build Credibility and Engage with Your Target Audience
Content marketing is the practice of sharing informational resources that educate a specific audience about business-critical issues, shows how our expertise can help them...
Content Must Drive Conversations
I read an interesting post by Peter Gracey over on the AG Salesworks blog that has a lot of merit. His point needed to...
The Power of Monotony in Content Marketing
I bet you're thinking, no way does the idea of monotony in B2B content marketing make sense, right? Monotony is boring. Monotony is the...
My Social Media Checklist
There's a lot of buzz about the social media site Quora. In fact, I Tweeted Mark Schaefer to ask him what he thought about...
Measure the Value Prospects Assign to Your Marketing Content
Pageviews and clicks are good metrics to know about but with the overwhelming amount of information available online, it's more important to focus on...