Andy Wood
Targeted Loyalty Programs Can Help You Ride Out a Slowing Economy
When the credit crisis hit during the back end of 2007, it generated much talk on its likely impact on retail sales. One of our clients, a high-street fashion retailer, expected an impact on sales volumes and wanted to be in pole position to...
Are U.K. Businesses Serious About CRM? A Survey Says “Yes”
A growing number of businesses in the United Kingdom are adding executive positions overseeing CRM, according to a TotalDM survey of the United Kingdom's top 500 companies. In keeping with recent research showing that the CRM landscape has changed significantly in the last four...
Industries With More Customer Data Are More Successful at “Stretching the Brand”
The power of a strong brand is such that consumers will happily pay 37 percent more for their preferred, established brand, according to Simon Broadbent of the Leo Burnett Brand Consultancy. Brand managers are seemingly relentless in their search for new ways of...
