Bruce McKenzie

Do You Need More Killer Video Content?

Are budget constraints keeping you from producing as much killer video content as you’d like? Maybe, like most marketers, you tend to think about...

New ways to structure video content for sales engagement

1.   Add video to non-video assets There’s no getting around the fact that that text is cheap and efficient. That’s why most online “content”...

Videos for Sales Enablement

Marketing content vs. sales content CSO Insights research director Tamara Schenk has noted that salespeople often complain that the content they’re given to work with...

Create more video for account-based marketing

Did you know that Facebook thinks most online interactions between businesses and their customers will soon be mediated by chatbots? Chatbots can deliver an immediate...

Should B2B marketing show empathy? Seriously?

There’s little doubt that video as a medium can have empathy. Reality TV shows can increase empathy and bring out the best in us....

How to create seamless customer experiences with video

Are there any businesses left where “customer experience management” is not central to the business strategy? CIOs and marketers alike exhort their troops make...

Do your marketing videos cause “Failure to Differentiate”?

When buyers can’t figure out what differentiates a company’s solution, bad things happen: • They rule out the company. • They spend more time consulting third parties. • They...

eLearning Insights to Improve Your Tech Marketing Videos

In tech companies, getting people to grasp new ideas and ways of doing things is especially critical to the sales process. This got me...

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