The customer experience in the past decade has changed a lot, which has increased the e-commerce spending. The technology advancement and newer platforms have opened the infinite possibilities, offering people to interact online differently.
According to Walker Study, by the year 2020 customer experience will overtake price and product as the key brand differentiator (Walker)
With a few tweaks and a bit of rehashing your strategy, you can get the customers in love with the experience you offer. No don’t worry, your strategy doesn’t need any lengthy strategic overhauling, just a few online marketing hacks to follow and customers are attracted to you as the magnet attracts metal.
In this article, you are going to learn nine amazing online marketing hacks that improve customer experience. So without wasting another minute, let’s start.
Enhance the Customer Experience with Content Marketing
Nothing works better than promoting evergreen content. Customers are attracted to content when they are complimented with a reward. In the case of content marketing, free ebooks, guides, promos, and discounts are the major incentives that would make the customers fall in love with you.
In doing so, don’t layback the importance of visuals. Not only the content should be well written, but also has to be shareable, catchy, inviting and rewarding. Customers come with high expectations and they don’t like any excuse in case of poor quality graphics and design scheme. Make sure everything from infographics to a well-designed website can make a difference. Similarly, social media posts should be attractive enough to gain shares and clicks.
Search Engine Marketing is an effective way to drive traffic to your brand through organic search and ads. Make sure to analyze the ads spending from day to day and figure out the best marketing campaigns that deliver optimum results.
A majority of marketers invest the huge amount of money on ads to drive traffic. However, when it comes to lead generation, the results are zero. The reason is that they make small mistakes such as message conveyed to target audience, inconsistency in brand color and failing to deliver the right solution as conveyed in the ad.
The landing pages should be working all the time and the ads should be displayed to relevant people. The best way to get the leads and conversion through ad campaigns is to analyze target market, age group, demographic and gender. Spending uselessly on ads will no doubt drive traffic, but what is the use of it, if the ads don’t convert the leads.
Customer Reviews & Comparison
What do you look at when buying a specific item from a website online? Probably, you find the customer reviews on the website or make a comparison with competitors. When it comes to online customer behavior, the best way to market your brand is by providing customer best bad reviews and comparison on your website.
As soon as the potential customer visit your website, the first thing he/she would look for is customer reviews. Make sure to deal with them honestly and no matter, how many negative reviews you have, you have to gain the trust of visitors.
Online Customer Guide
Nowadays, people are looking for information related to specific product or services to help them make a purchase decision. In addition, due to a sense of insecurity, people are afraid to spend hard earned money, especially when it comes to buying premium products.
Online customer guide is the best way to market your products and services. Find people seeking out help in making purchase decision. For example, you can sign up on different forums, authority blogs and social networks to offer customer guide.
Customer guide generally includes tips to buy, pros and cons of products, factors to consider before buying and much more. Make sure to write a detailed guide, answering each and every question you might think will benefit the customers.
Incorporate Social Media
Every now and then, you will come across marketers telling you how social media marketing is important for your brand. Social media plays an important role in creating brand awareness, but the majority of marketers struggle to find the optimal way to generate leads.
Social media marketing is not as tough as it seems to be. Facebook, Twitter, Instagram and Google Plus are enough to drive traffic and generate leads. Make sure to interact with people who want to know about your product/service. In addition, follow the influencers in your niche and analyze how they are leading their social media platforms.
Share your website content on social media to inform the followers about your products or services. For example, if you have written a new article, an online customer guide or revised your prices, make sure to share it on social networks and ask your followers to give comments, share them with friends and give their reviews.
A/B testing is one of the most useful online marketing hacks to enhance customer experience. It is important for the marketing team to test each component of the campaign and analyze its performance in terms of leads and visitors.
Digital marketing and online customer experience in today’s world goes side by side. Brands have to implement strategies and devise plans to enhance customer attention, leading to sales and increase in revenue. Analyzing the customers’ behavior and your revenue is the key to understanding how your brand is thriving and getting the best deals in the competitive market.