Mobile apps are now sprouting like mushrooms which have created a huge buzz between both young and old alike. Different types of mobile apps are now meeting the immediate requirements of the customers. Businesses are now making good use of such apps and are coming to the mainstream market.
Through proper app marketing strategies, startups are not only earning huge bucks but are also taking their brand name on the top. Entrepreneurs are now applying numerous app marketing strategies for this purpose, but have you thought about marketing your app at zero or no budget?
Quora app marketing is one of the best ways to promote your app for free. However, your marketing efforts should be strong enough to entice people in downloading your app. With few strategies in place, you can get the highest number of downloads for your app. And Quora is one such platform where you can take the complete advantage of app marketing.
Why Opt For Quora?
Quora is one of the greatest platforms for where a maximum number of people come forward to look for a solution. You will be surprised to know that Quora has more than 200 million unique visitors. It is actually the best platform from which you can benefit from. For building authority on your selected topic, Quora is just perfect.
Here, you can learn from others and answer all the questions related to your app. Also, find questions that people are asking. Of course, those questions must be related to your app.
5 Steps Of Quora App Marketing
Making use of Quora as a tool is not at all hard. You just need to devise the perfect ways of making the best use of it. However, you also need to create content that is somewhat related to your app and not directly related. So, be careful in explaining your app’s concept in Quora.
Let’s check out the 7 crucial steps of Quora app marketing:
1. Find Topics That Are Relevant To Your App
For starting with Quora, you need to find the topics first. For instance, you have a meditation app and want to promote it through Quora. So, you need to check Quora with some specific search terms which are associated with your app.
You can search with popular terms such as “free meditation apps”, “apps for meditation”, “health management apps” and others. Once you find the topics, you can dig deeper. Finding topics is one of the initial stages of promoting your app on Quora.
So, choose your topic wisely. You can even follow other writers who are dealing with similar other topics like yours.
2. Find Questions That Are Relevant To Your App
After you have done your topic research, do your research on questions. Let’s move on with the same example of “meditation app”. You can look for specific questions on Quora.
For example, you could type questions such as “what is the best meditation app?”
Have a look at all the questions and have a look at them. Start answering them one by one. You can even answer questions that are related to the word ‘meditation’ like fitness, health and diet.
3. Curate Your Content
Once you have started answering questions, you might find similar other questions or even the same questions posted by some other people. In such a case, you can make use of the same content for answering new questions.
This will help you to save more energy and time. You can just copy-paste the same answer. But ensure that you are providing relevant links.
However, do not always follow this. Be as personal as possible. Try to make your answer more interesting and specifically informative. You must have noticed that answers which are most relevant get the maximum number of upvotes.
The reason behind this is that people are getting exactly what they are looking for. Also, the content which gets the maximum upvotes is extremely good and easily attracts the reader’s attention.
Although you can repurpose your existing content or even copy-paste the same answer, nothing is better than personalizing them.
4. Follow Quora Guidelines
While you post your answers on Quora, make sure that your answers don’t look like spam. For instance, do not brag too much about your startup or do not just put too many Call-To-Action (CTA) links anywhere in your answer.
If Quora detects that you are hell-bent on promoting your app, then they would probably ban you from posting further answers. So, be a bit cautious regarding this.
Although you are using Quora for promoting your app, your ultimate goal should be providing a solution to a particular problem.
5. Choose Your Brand Representative
This is an essential thing that you need to do for your app. Ideally, you need a co-founder or founder of some business to answer your questions on the Quora platform.
Why is this essential?
When a founder or co-founder of a company answers customer questions on your behalf, it creates a feeling of trust and goodwill. They should be your app’s representative.
However, it is not always necessary that a person from the founder strata should answer on your behalf. If you have a good marketing team, then they can even help you out in answering questions.
Wrapping It All Up
When it comes to promoting your app at zero budget, then Quora is the best option. Most of the mobile app development companies and individual entrepreneurs are making use of this zero-investment platform for taking their app to the forefront. So, how to make the best use of it is totally up to you. However, when it comes to Quora, you need to follow its strict rules and regulations and promote your app very tactfully.
By following the perfect app marketing strategies in Quora, your app’s download could boost to incredible numbers. Ensure that you are using this free app promotion platform tactfully by adhering to all the Quora guidelines.
