I love this TED talk and invite you to watch it, it’s only about 20 min long. This shows you on how great leaders inspire action and what makes people buy your products.
The key points are don’t tell people your title, or your company’s title, tell them what you do. tell them what problems you solve and why you do it – what is the purpose of your organization.
- Why – the core of your beliefs, your inner drive to work to achieve remarkable results
- How – how your product or service solves problems
- What – basic definition
The golden circle is rooted in biology, not psychology. Biologically people respond to the why, not the what. “People don’t buy what you do, they buy why you do it”.
I do what I do because it makes a significant difference in peoples lives, it’s very transformative and I love being part of that.
Simon Sinek: How great leaders inspire action
