Over the last ten years, the way of shopping has changed considerably. Shoppers now research more about the product that they want to buy, compare and also they have a variety of options to buy from, such as online sites, social sites, shopping apps, physical stores etc.
One of the reason why traditional way shopping has changed is because unlike the physical stores, eCommerce stores can be up and running in just few clicks and one of their special features are they can be access from anywhere and at any time, like so you won’t have to wait up till morning for the shops to open up.
Even though the online purchasing has increased tremendously, it’s still a big challenge to stand out in the crowd and increase sales, but thank goodness, there are dozens of ways with the help of which you can boost your ecommerce sales. Let’s have a look:
8 Ways to boost your ecommerce sales online
Use video demonstration
It’s proven that videos catch more attention and a video advertisement can increase product sales by 40%. It plays an important role in conveying messages and building trust among the consumers, consequently, influences buying decisions. Websites that show videos gather more attention as it resonates more with people and they are likely to remember more what they have watched as opposed to what they have read.
Try to incorporate photo while adding customer testimonials
It’s always a good idea to include users’ reviews and testimonials as it’s a great way to show your customers a proof and grab their confidence.
However, a review from a faceless and nameless person is not really that convincing. Here is what you can do to make it more strong and compelling, if you are adding a person’s review relevant to your product, just try to convince the customer to share their photo and full name and title. In this way you will be sharing more real and interesting stories with your shoppers. This will add a positive social validation to your company.
Work up promotions for the holidays
When it’s holiday season, it’s important to remind your customers that they are foremost to you and your brand appreciates their business.
It’s a great way to send personalized cards or small gifts, wishing them happy holidays, to convey them how precious they are to you.
To grab more attention from your online shoppers, you can make some adjustments to your website and spice it up a little for the holiday season to make it look more attractive and festive ready. One can also run some time-limited sales, create gift guides, offer freebies, run referral discounts to cater more shoppers.
One can also send email greetings to your customers with your company’s email signature in it. It would make your customer feel special and at the same time work as an advertisement for your company that surely gonna add up to the goodwill of your company. With hundreds of email signature generator apps you can have a clean and professional looking email signature for your company in no time.
Offer discounts to your customers
Offering a discount is an excellent way to attract your customer’s attention. This will increase traffic on your website and with more traffic there will be more sales.
Everybody loves getting a great deal, so offering your customers what they want is a great way to drive sales and make a huge profit.
Display your top selling items
Showcasing items that people are buying most is a good idea to give your customers some direction. You can highlight your top selling items as a “best-seller” category on the homepage. It can prove to be overwhelming and might attract certain types of buyers and help point them in the right direction and this can have a significant influence over sales.
Focus on your existing customers
It is always good for your business if you keep getting new shoppers but focusing on your existing customers is much more efficient and will allow a higher profit on your investment.They can be the most fitting people to test new products. Besides, there is a bond of trust with the people who are already familiar with your brand so it might be a good idea to focus on ways to upgrade their experiences.
Flexibility in accepting different payment options
Flexibility of payment not just helps to attract and retain more customers, but it can also ensure that you get paid more quickly.
According to a study, customers prefer shopping from sites that offer multiple payment methods, accept both credit and debit cards and offer Cash on delivery options.
What sets you apart from the rest
Always know what your customers want and tell them what makes you different from your competitors and why should they buy from you. Always try to provide good customer service as that’s one of the reasons that could hold your consumers.
You can also change the packaging design of your product to give it that extra edge. An attractive logo and color combination can surely make an impact and raise brand visibility and customer interest.
Now you can easily design an attractive and professional looking logo for your company with tons of logo maker apps available in the market. It will surely make your work easy and put you back in the race.
If your business is not making profit or is stagnant over a period of time or is going down, it’s time to make your move and come up with some unique and creative ways to drive traffic to your website.
Use these above mentioned tips and tricks to attract customers and market your products.
Invest in advertising, come up with unique propositions, promote your best selling items and don’t ignore mobile users, make sure your website is optimised to be used on mobile devices. These small little tips will definitely prove to be helpful to boost sales on your website.