Mark Magnacca
How a Trick You Learned in 3rd Grade Can Help You Master Sales
At this point we’ve probably all heard the advice about cramming the night before a big test: You’re wasting your time since the human brain isn’t equipped to take on so much information at once. You would do better to relax and get a...
Using Technology to Engage the Millennial Workforce
Like Jeff Corwin slogging through the Everglades in pursuit of some exotic bird, today’s sales leaders are on a desperate quest to find the right learning strategies to capture the attention of the most elusive cohort in the workforce: the Millennials. Millennials surpassed Gen Xers...
For Sales Learning, It’s All About the Journey
The buying landscape has undergone dramatic changes in recent years and gone are the days when B2B sellers had the upper hand in the power struggle with buyers. With the sudden cascade of information available at the touch of a button – on devices...
Consistency: The Missing Piece to Sales Success
Imagine you’re looking to make a new purchase. You do your research, sign up for emails and download marketing materials. Then you get on the phone with a sales rep for the first time, and the story you hear is completely different than what...
Mobile-Video: The New Tool for Optimizing Sales Enablement
The availability of engaging and valuable sales training content has long been a priority for most companies. However, over the past few years, sales enablement has emerged as a hot new trend in B2B sales training, and sales managers are recognizing that getting the...