In this show, Chris Malone, co-author of a book entitled “The HUMAN Brand: How We Relate to People, Products and Companies” shares research on how people, product and companies are instantly measured by two factors:
- Warmth
- Competency
Some amazing lessons in this show for you. And I’m delighted to bring these insights to you to help you improve your business outcomes.
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In this show, you will learn stories like Panera Bread and Domino’s and how they used warmth and compassion to win legions of fans. In the Domino’s case, their CEO could have said their new pizza was “new and improved” but he decided that everyone says that. Instead, he went on national TV and apologies for the poor quality of Domino’s pizza, along with a promise to make them much better.
Marketing Made Simple TV is a production of “the nicest company in B2B marketing today” Find New Customers. It is directed and produced by Craig Yaris of Social Ribbit. And it is backed by wonderful sponsors like Avitage, Communication Strategy Group, Social Ribbit and Watchitoo.
Praise for The HUMAN Brand
“The HUMAN Brand is a brilliant synthesis of psychological science and marketing wisdom. Engaging, insightful, and deeply original, an essential book for every business reader.”
Dan Gilbert, bestselling author of Stumbling On Happiness and Edgar Pierce Professor of Psychology at Harvard University
“How do we earn the lasting loyalty of others? Chris & Susan provide some fundamental, yet powerful insights into building relationships that matter. They challenge us to ‘come out from behind the curtain’ and to lead with courage, conviction and heart. Never before has the humanization of brands and leadership been so vital to success.”
Jay Gould, President & Chief Executive Officer, American Standard Brands
“The HUMAN Brand is a must read for those who want a truly evolved understanding of how to earn loyalty and create lasting relationships with customers. It’s a timely look at how modern corporations hold onto customers… and how we drive them away.”
Beth Comstock, Chief Marketing Officer, General Electric (Beth was also a guest on Marketing Made Simple TV)
