With so many ideas on how to make it in the world of business, people are always looking for new ways to make a name for themselves and turn all their dreams into reality. Pop-up shops are one of these ideas, and they’re much more exciting, vibrant and effective than your traditional shops. However, they’re also a chance to wow your customers and make a great first impression, but in order to do that, you need to invest some time and energy into designing and furnishing your shop. Instead of hiring designers and decorators, you can do this on your own, so here are a few things you need to remember if you want to turn your pop-up shop into a memorable customer experience.
From point A to point B
Getting around a small pop-up shop is just as important as getting around a huge supermarket, and the fact is that the size of the place doesn’t play a big role in the process of getting from point A to point B. What you need to do, though, is guide your customers through this space and help them find their way as seamlessly and quickly as possible.
Doing this is never easy, so identify all important areas in the shop and give them an equal amount of attention. Of course, you should first find the right location for your shop and attract potential buyers, and, once you do that, guide them around and encourage them to spend money in your shop.
Find the right layout
This is probably the most important part of every pop-up shop, and if you manage to find the right layout that will impress your buyers and, at the same time, prove to be efficient, you’ll be on the road to success. There are lots of layouts you can look into, so keep discovering new ideas until you’ve found the one that works for you the most.
If you want to guide your customers through the entire shop in an easy and simple manner, go with the loop – this layout takes them around the shop and helps them check out every single corner – but if your shop includes a huge number of things on display, you might want to opt for a herringbone layout that includes lots and lots of aisles with your merchandise. In the end, you can go with a free-flow layout as well and let your customers just wander around the shop wherever they want.
A relaxation station
Depending on the size of your pop-up shop, you might want to consider incorporating a few relaxation spots as well. These are the areas where your customers can take a step back, relax for a moment, and regain their energy. This is particularly important for older people who don’t have enough energy to walk around your shop for too long.
These relaxation stations don’t have to be too big or expensive, but what they do need to be is comfortable and practical. That’s why you might want to consider equipping them with some cozy and functional modular lounges that don’t just look good and give you a chance to regain your strength but can also change shapes being so modular. This means you can arrange and rearrange them again and again, always giving your customers a new and exciting space.
Become active on social media
Even though social networks started as a way to stay in touch with your friends and show the world how many selfies a day you can take, they’ve grown into something much bigger than that since their beginnings. They’re now an integral part of the business world, influencing everyone from customers to owners, which means you need to find a way to incorporate them into your business strategy as well.
The way to do this is by encouraging your customers to share content from your shop and show everyone what you offer. This is effective and completely free, which means it’s going to reach a huge number of people without you doing anything at all. You can find other ways to promote your pop-up shop on social media, and ideas like free gifts, unique hashtags, and online marketing are great for your business in the long run. Not to mention the fact that all those social media lovers out there are going to appreciate this more than you can imagine, and will soon turn from followers and subscribers to paying customers.
Turning your pop-up shop into something unique and special is a challenge, especially if you have no experience, but if you know what the customers need and how you can give them what they want, it could turn into a surprisingly simple task, which means you too need to dedicate your time to it as soon as possible.