Social media has already become the battleground for digital and web marketers as it offers the least expensive and most result driven avenue. Especially for application developers working hard to create buzz for their new apps for the bigger audience, social media comes as the best marketing avenue. Social platforms like Facebook and twitter provides the app developers instant opportunity to reach the wider audience.
iPhone apps thanks to the sophisticated mobile platform and hugely popular App Store stands a better chance to generate good ROI, and this is why having an early social media marketing strategy is important. As an iPhone app developer if you are groping for a solid social media presence to market your apps consider the following tips.
1. Social media presence across the platforms
Facebook as the unparalleled social media channel whether in audience reach and potential should be given priority for the vast majority of apps. Facebook allows app developers to promote their products on Facebook through easy means. You can promote your iPhone app on Facebook just by creating a fan page and easily reach a big audience through it. Besides, you always have the paid advertising through Facebook ads for promoting your app. As a developer, you can also join industry groups of your niche made for Apps developers and entrepreneurs and post there.
Following facebook, the second biggest social and micro blogging channel that can quickly attract attention for your app is Twitter. With short and crisp messages you can continuously update your audience about the app and from time to time can inform them. By allowing you to reply your followers instantly, it can actually build a solid audience based on trust and mutual respect. There are many people who may not respond to marketing emails but they can be engaged with your tweet and can actually reply them.
Instagram is regarded as the most popular social media for sharing visual contents. It can create an additional flair for your social campaign by allowing you to post eye catchy app visuals about your app and draw the attention of the audience. For certain apps which find visuals as part and parcel of their business offerings can make use of Instagram can be an important media.
Google+ is particularly important for iPhone apps that equally eye for search engine rank and cross-channel marketing through the web. These days, for most apps simultaneous web presence and search engine ranks through their representative web contents have become important and that is why you need to consider Google+ as a powerful social media platform for your iPhone app marketing.
2. Create User-Generated Content
In social media too, contents rule the game. There is no alternative to valuable, insight-driven and appealing contents that draws user attention and creates conversation. More regularly you can create conversation, the better a chance you stand to engage more people with your marketing message. This is why iPhone app developers should give more priority to user-generated contents as this ensures more engagement and chances of going viral.
Developers should ask for suggestions, incentivise posts with unique ideas and ask for opinions and feedback often. If you can make your app users share their user experience openly on social media along with some real-time photos of their app usage, your app gets all the focus and buzz without advertising. That’s precisely the power of user-generated contents.
3. Always endure a human voice
You can employ automated marketing tools that can quickly spread your app marketing message to millions of people through several social channels. But unless you take care of how the post appears and addresses the respective audience with a human tone, they will be felt as machine-generated spam messages. This is why maintaining a human tone is so important for all your marketing messages. By maintaining a personal voice through messages and posts, iPhone app developers can engage their audience in conversation and activities better and this, in turn, will help to create more downloads.
4. Make use of visuals
An image just as the proverb says truly offers the same effects of thousands of words. iPhone app developers while posting on social channels should make use eye catchy and highly contextual visuals as much as possible. Apart from the most attractive app screenshots that quickly deliver the look and feel of the app, also use images referring to the use cases of your app and images of real-life users making use of the app. You can also use graphic images, info graphics and animated visuals that describe your app best.
5. Add Videos of Your App
Remember most users these days decide about an app on the basis of app video that clearly tells about the overall user experience of an app. If you really think that your iPhone app can standout with a unique and rewarding user experience, just share some interesting videos describing the post important selling points about the app. Make it short, to the point and contextual to a real life use case. Videos always stand better chances of virality and developers should make use that.
6. Offer incentives for the users
Another method of promoting your iPhone app on social media is to incentivise the user engagement and activities. You can promote your app and help it go viral by telling people to share against an incentive. The rewards however small it is can really encourage many users to take a small step and spread the message about your app far and wide.
Finally, social media marketing for mobile apps is more about day to day engagement, and it is far from just a one-time marketing. Creating a robust community with day to day engagement and communication is what will pay for your efforts in the long run.