A product’s user experience (UX) defines how accessible it is to new users, how easy and seamless it is to navigate its interface and the overall experience it offers. In this case, we define the product as a web application or a website. Effective websites and web apps should have users coming back and interested due to how valuable it is and how efficient it is to use.
A product is more than the sum of its parts. It is not just about accessible or easy to use software. Products have to address the needs of the market, instead of just the creator’s dreams. The product has to be seamless, from its creation to its final delivery.
However, besides just accessibility, features and functionality, good UX should have a great style that separates it from the flock. Aesthetics and interactivity are great ways to add style to the overall UX design.
Web Sites vs Web Apps
Web sites and web apps are two different sides of a coin. They both offer rich functionality that is accessible via any mobile or desktop browser. However, their purpose and definition differ.
Web sites focus on information rather than interactivity. They provide information about your company and what it focuses on or offers. Web apps, on the other hand, focus on accessibility and allow users to interact with products directly via a browser.
Not All Experiences Are Made Equal
User experience impacts the overall design of a site or web app when looked at from the perspective of a user or site visitor. It is the defining characteristic that separates it from other competing sites and apps. This is why it can mean all the difference in a competitive industry.
Many sites have a high bounce rate and this is because they lack effective UX. The latter defines how well information flows, how users can navigate the different pages and how they can interact with the content effectively.
A map that is interactive and offers users the ability to see proximity to your office location
Wired elements like writing on a page that look like they were hand-drawn
Interesting animation effects when users click on a button such as a birthday card saying happy birthday with an animation
Custom scrolling on a page
Fully customizable and responsive SVG charts and graphs, such as pie charts
Heat maps that offer clients the ability to track their users’ activities
Animation such as a short film playing directly on a site
Responsive full-screen videos as background using Bideo.js and more
All of these things contribute to an effective UX. These features and interactivity allow users to be comfortable with the applications and sites. This, in turn, will keep them coming back for more.
Examples in Motion
Think of a web-based product such as Brand24. This is a Polish startup that offers companies the ability to track social media and web mentions of their brand and products. Everything is done as a web app and interactivity includes the ability to choose which social media to monitor and the sort of mentions you are looking for.