Mobility, as well as app ecosystem, have made remarkable changes in our daily lives. I believe that it has transformed the way we deal with our activities whether it is online shopping, entertainment etc. The emergence of Artificial Intelligence is equally having a greater impact on our interactions with our gadgets along with mobile apps. AI is now multi-faceted with a wide range of impacts, especially in mobile app solutions. From deep learning, advanced machine learning to natural language processing as well as advanced algorithms, AI currently works at various levels. It assists in creating new as well as unique applications. Along with this, it helps in user interaction with those apps.
According to us, AI self-learning applications are now getting into various aspects. At present, most of the mobile applications are complex in structure as well as has loads of content. They make them capable to engage the audience swiftly by allowing the users to learn interactively and intuitively. The far-reaching impact of AI on mobile app development has now started to take shape. We already understand how it can offer help to apps to provide personalized attributes.
Let’s have a detailed look at different aspects which explain how AI is changing the mobile app development process.
AI to impact our User Engagement
AI has been successful for various apps in case of driving user engagement as well as business growth. A stagnant algorithm is not effective in engaging the users based on the behavior of the users. AI assists in engaging the users based on their different response patterns and user behavior.
AI-based apps draw a lot of information of the user and analyze the user data as well as user behavior to fix various issues. Demographic data of users like user location, contacts, buying pattern etc. can essentially deliver a lot of useful insights about the user. It tells us about the daily behavior which is taken by AI to allow the apps to serve the user better. AI is also getting quickly integrated with modern products.
Smart Home Gadgets and Applications of AI
Internet of Things (IoT) and smart home gadgets are getting a greater push for mobile apps to penetrate in our different walks of life. Owing to smart home gadgets, our screen is now increasingly getting filled with AI-powered apps. For instance, AI-based smart alarm clock learns about our sleeping patterns and tries to wake us up from the bed accordingly. The connected mobile app has incorporated the same AI level. Hence, smart gadgets are providing another push for AI in the mobile app.
We look at the recent emergence of AI-based smart platforms from various mobility companies as another push for this particular integration. Latest examples are Apple Siri, Amazon Alexa, Google Assistant, and Microsoft Cortana. Google Assistant which is integrated into a music app learns from our listening pattern and suggest music tracks accordingly. Siri has learned our pronunciation over time and understand our speech to convert it into text.
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Rising demand of Personalized User Experience
According to us, the fulfillment of demand of personalized experience is the most significant mover for AI technology. We can expect more personal along with predictive experience, all due to AI. This delights us when we speak up what we want like a coffee shop app which places the order for us. Similarly, various food apps have gone further and provided us with personalized menu suggestions based on our intent. Personalized user experience boosts the engagement, and AI is playing a key role in mobile app solutions.
Let’s have an idea of different ways where such personalization with user experience is ensured in our daily lives.
1. Voice recognition is the most commonly existing personalization. Our personal voices are recognized by the apps over a period of time. When our voice is registered by the app, the apps respond to our various voice commands according to our personal preference.
2. Machine learning is another facet of personalization. The apps are now learning about our user attributes and behavior is various situations over a period of time. They respond to us accordingly.
3. Advanced algorithms used in apps assist in deciphering our intent by analyzing our demographics, inputs as well as our behavior patterns.
AI has been quite successful in major companies like Amazon and eBay which have proved its potential. With the increasing demands of the consumer from business, the personalization is getting multidimensional and multifaceted. It boosts the engagement and satisfy us with personalized attributes.
Services like Amazon Prime has already started implementing AI by allowing platforms like Amazon Echo to work in close coordination with this particular logistics and retail service. Amazon Prime delivery paired with Amazon Echo ensures better-personalized user experience. It is the start of an entirely new era of logistics and retail delivery powered by AI. A lot of retail stores are now grabbing benefits of localization through AI in mobile app .
Ai essentially mimics human intelligence by means of gathering our data and deciphering it to provide more value and better user experience along with fast-paced and intuitive business processes. This is why AI is actively considered by businesses to incorporate it. The demand for flexibility and adaptability runs quite high in order to address particular concerns of ours which allows AI based apps to proliferate as well as prosper.
The popularity, as well as rapid growth of AI across different fields of business as well as real-life use cases, are now becoming a significant phenomenon. The AI is being utilized by many businesses in their respective apps to get an edge over their competitors. Also, AI is the best way to achieve better traction as well as engagement in the smartest way possible. AI in mobile app development continues to gain grounds, and we can certainly expect upcoming AI platforms to work in unison and consolidate for our mobile interactions. Artificial intelligence is going to revolutionize the way we interact with our smart gadgets.
It will continue to improve our user experience and helps in determining our preferences to suggest relevant results. AI enables us to determine our preferences by understanding our past decisions. It also assists in getting us more personalized experience. AI is certainly going to improve our daily interaction with mobile apps. It will continue to make mobile apps more intuitive, making them serve us better in a plethora of ways.