Sara Larsen
Sara Larsen
Sara Larsen is the CMO of Brightcove. Prior to this role, she served as Vice President, Americas Marketing and Communications at Dassault Systèmes where she was responsible for go-to- market activities in the Americas across three sales channels and twelve industry verticals. Earlier in her career, Larsen held various marketing leadership roles at SAP Americas, including running SAP’s digital marketing initiatives, and at IBM, where she led marketing for IBM’s channels business. Sara is a graduate of Truman State University and Syracuse University.
With Video Marketing, High Quality Does Not Have to Mean High Budget
Video has become an essential part of any digital marketing strategy. It is considered to have the best ROI out of any content produced...