Sandeep Raut

Beacons – the future of Consumer engagement !!

Imagine customer is looking at smart LED TV in the electronic shop's window, and he/she gets a text with 10% off on that same...

Machine Learning – a key to Digital Transformation !!!

Today whole economy is changing into Digital economy and disrupting all the respective markets and industries. Businesses are shifting from selling physical things to...

Are You Becoming a Digital Dinosaur?

Digital disruption is happening everywhere you look. It is impacting businesses of any size, in any industry, market and geography.  Digital technology is changing the...

CMO-CIO relationship in Digital world !!

In Today’s Digital age, every organization is spending lot of efforts to reach out to their customers digitally and enhance their every touch point....

Digital Transformation impacting Customer journey!!

Digital transformation is omnipresent. It has already been changing our behavior as human beings.More than ever, Customer expectations matter.  Don't like that app that...

Digital Consumer – a true SuperMan!!

Till 90s if we wanted  to buy the Nike shoes, the only option was to go to the brick and mortar store of the...

Digital Transformation – A need of NOW !!

Today every part of the business is subject to new expectations, competitors, channels, threats and opportunities. Every business has the potential to be a...

Big Data Analytics to supercharge Sales !!

 In the post-recession slow growth world, profitability is back on the agenda. Customers have more information at hand than sellers; organization should not rely...

How Marketers can benefit from Big data Analytics !

Internet explosion has enabled organizations to go closer to their customers & do a super personalized communications. People now spend more time on internet...

Internet of Things & Big data Analytics

We have entered the Digital Enterprise era.  All the businesses are aiming at reaching their Customers anywhere, anytime, any platform with any device.  All...

Big Data Analytics touching our lives everyday !!

World is becoming more and more digital every day. Big Data is one of those mega trends that will impact everyone in one way...

Hadoop Simplified

Today we live in the age of Big data, where data volumes have outgrown the storage & processing capabilities of a single machine and...

Big data Analytics in Retail

All the industry leaders like Wal-Mart, Axa, Citibank, Humana, GE and several others are exploring how Big Data analytics can be used to...

Enhancing Customer experience with Big Data Analytics

The era of Big Data is upon us. Big data by definition is: · combination of all...

Big data Analytics – A disruptive technology !!

Big data is the most talked term these days in the analytics world. It will have big transformative impact on all the aspects...

So what is prescriptive analytics?

Today every business is surfing in the ever expanding sea of data & using analytics for getting the edge over their competition. With the explosion...

Warranty Analytics – Increase Product quality, Customer satisfaction & Brand perception

As a customer, when you buy any home appliances like TV, AC, Refrigerator, Home Theatre or a brand new car, you get a company...

Big Data Analytics

Big data is the new buzzword within the data warehousing and business analytics community. According to TDWI recent report on BIG data, there are 3...

Cross/Up-Sell & Next Best Offer

Today global markets are within reach of every organization & there is a lot of pressure in increasing the revenues and market share. ...

Customer churn and Retention

In any business competitors are always looking to grab your customers, and many customers are on the lookout for a better deal. Customer attrition...

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