Michael Nurse
Michael Nurse
Michael Nurse is a business strategist focused on digital business model innovation and managing customer relationships in the digital space. He leads the customer strategy and planning function for the Atlanta office LBi - a digital marketing agency. Views expressed in his blog posts do not necessarily reflect the views of LBi.
Social CRM as a viable strategy? Not yet.
It’s been a long time since I’ve written a blog article. This one was inspired by a number of meetings I’ve had with vendors...
A slightly different perspective on Super Bowl ad success
A number of different organizations have put their spin on evaluating the success or failure of Super Bowl ads. At LBi Atlanta, we’ve added...
Brands, Retailers: Not surprisingly, even in a recession the middle is death!
Its been years since BCG wrote Trading Up followed by the emergence of the corrolary: trading down – a pair of trends where consumers...
Three things that social media marketers can learn from email marketers (direct mail marketers and telemarketers too)
As social media becomes the new “it thing” for marketers to think about, we’ve stopped talking about the previous “it thing” – email marketing...
Does AT&T actually hate its best customers or does it just not care about them?
Mashable reports that AT&T’s CEO, Ralph De la Vega is considering a pricing strategy that charges heavy users of data (read iPhone and some...
Aol not confident in the value of Bebo’s user generated content. Any implications to Facebook’s model?
So Venture Beat reports that AOL (sorry… Aol) is considering selling Bebo as part of their reorganization. Now, Aol is repositioning itself by moving...