Home Authors Posts by Mark Magnacca

Mark Magnacca

Mark Magnacca
Mark Magnacca is the President and co-founder of Allego, and has spent the last 15 years helping sales leaders shorten the sales cycle and distribute their best ideas faster. Prior to co-founding Allego, Mark founded Insight Development Group, Inc., a leading Sales and Presentation training firm specializing in the Financial Services industry. As a former financial advisor, Mark brings a unique perspective to the world of consultative selling. Mark is a graduate of Babson College and resides in the Boston area.

The Key to Successful Virtual Selling: Creating an Engaging Buyer Experience

The pandemic might've expedited the process, but the future of B2B sales has always been virtual. Now that we've settled into the age of...

Training Should be Mobile, Even in a Remote World

We’ve been glued to our phones for years, so it’s no surprise we’ve been using them more than ever since the pandemic struck. According...

Capturing Lighting in a Bottle: Measuring the ROI of Agile Learning

In school and at work alike, some of the most valuable lessons learned are those that take place outside of the classroom. In the...

Blueprints to Success: Developing Habits to Become A Top Performer

“Great salespeople are born, not made,” is a common office myth. More than anything, organizations wish every sales rep could be as great as...

Embrace & Empower: A Guide to Informal Learning

Studies show that 90% of learning takes place informally, through on-the-job interactions with peers, subject matter experts and managers. However, the vast majority of...

Stepping Up The Agility (Content) Ladder

You’ve probably heard the term “spread the wealth,” but it takes on another meaning when it comes to “spreading” knowledge in the enterprise. Subject matter...

The ABC’s of ROI: How to Effectively Measure Your Training Program

When it comes to sales training, are you getting out what you’re putting in? Effective training is critical not only to your salespeople individually,...

Stay in Control: How Modern Learning Tools Prevent Sales Leaders From a Downward Spiral

In a dynamic, ever-changing sales environment, it’s hard for sales leaders to predict or control numerous variables. They can’t control what their competitors do...

Modern Learning Practice: The Key to Higher Engagement

No doubt about it: we’re living in a mobile-first society. The first thing many people do when they wake up is pick up their...

Bring it on Home: A Guide to High-Level Sales Coaching

It’s inevitable: sales teams aren’t going to hit every single goal all the time. Naturally, sales leaders will take this as an opportunity to...

Bridging the Gap Between Sales Training and Sales Strategies

In an always evolving enterprise environment, it’s crucial to keep your sales reps trained and informed of every shift in focus and...

Reaping the Benefits of Sales Kickoffs and National Sales Meetings

There’s no denying the fact that the world is becoming mobile-first. Today, we do everything on our phones, from checking the news to ...

Make Sales Onboarding A Win-Win Experience for All

Let’s face it: sales onboarding can be challenging for everyone involved. Sales trainers must continuously create, update, and deliver a mountain of company and...

Bite-Sized Learning: How Technology Has Transformed Enterprise Sales Training

Finding the most timely and relevant sales assets and information can make all the difference when it comes to running a productive sales meeting....

Making Time for Sales Messaging Training

Training for consistent message delivery across sales teams and over distributed geographies can be a challenge. However, it is crucial to every organization's sales...

Designing Better Sales Training Programs

Is it possible that some training programs don’t measure the business outcomes that CEOs expect to see? It’s crucial when dedicating time and effort...

Using Video on the Journey to Sales Certification Success

Practice makes perfect they say, but it is always necessary to navigate a salesperson the right way to follow the path to success step-by-step....

Tackling Sales Training with Football-Inspired Video Playbooks

Having a great playbook, filled with the collective wisdom of your all-star reps, can be the difference between winning and losing in today’s highly...

Will Technology Kill the National Sales Meeting?

Early sunsets, trees exploding with color, and Jets fans tearing out their hair after yet another mind-blowing loss. Yes, it’s the season for planning...

Reinforcement Learning: How to Make Your Sales Training Stick

Effective sales training isn’t to be underestimated. As veteran sales reps, we know from past experience that the success of an organization can be...

New Posts