Malinda Wilkinson

When Inbound Marketing Isn’t Enough

Originally posted at Salesfusion.com How to supercharge your inbound marketing activities with a strong complementary outbound marketing strategy Does your marketing team have a blog? Undertake SEO efforts for that blog? Have active social media accounts? Host any webinars? Inbound marketing activities like these have…

Get Email Deliverability Right: Your Guide to IP Warming

Originally posted at Salesfusion.com If you have a new IP address, you need to take on IP warming activities. Here's how to do it and why it matters. It’s officially fall, and that means it’s marathon season. In cities all over, thousands of people are…

6 Common B2B Social Media Marketing Mistakes and How to Avoid Them

Originally posted at Salesfusion.com Social media is no longer the new kid on the block in the world of B2B marketing. The days when businesses put interns in charge of social media (because they must know how to use social networks, right?) or when companies...

Got Analytics? How Analytics Can Help You Become a Data-Driven Marketer

Originally posted on Salesfusion.com In 2017, marketers need data. You need data to track performance, to identify new opportunities, to determine what’s working and what’s not so you know how to best allocate your efforts and to understand how changes in efforts impact key metrics...

The Great Gate Debate: Should you Gate your Marketing Content?

Originally posted on Salesfusion.com These 6 points can help you decide whether or not to gate your marketing content Picture this: You’re lost in the depths of Google searching for the perfect article to use in a pitch to your boss, share on social media…

7 Marketing Strategy Ideas for Emerging Businesses

This content originally appeared at Salesfusion.com To say that emerging businesses have their plates full and then some is an understatement. We get it — things are moving quickly and there’s more to do than you can possibly handle. Given how much there is to...

Keeping Up With the Latest Social Media Trends

This content originally appeared at Salesfusion.com If keeping up with the latest social media trends feels like it’s harder than keeping up with the Kardashians, you’re not alone. The very nature of social media is that it’s fast. Social networks are where people go for…

Why Marketers should be Driving Customer Retention to Achieve Growth

This content originally appeared at Salesfusion.com Most B2B marketers are primarily focused on customer acquisition. This is no surprise since the core function of marketing is to support sales in lead-to-revenue conversion. Unfortunately, many marketers heavily focus on acquisition to the detriment of retention. A...

Enable your Customers to be Influential Marketers for your Brand

This post originally appeared on Salesfusion.com Top five reasons to curate user-generated content and start turning your customers into marketers   As marketers, we all know that there’s nothing better than having a third party promote our brand. Having advocates outside the company is extremely…

5 Ways to Improve Customer Retention with Marketing Automation Tools

This content originally appeared on www.salesfusion.com Did you know that it’s seven times more expensive to acquire a new customer than it is to retain an existing one? How about that a 10% increase in customer retention yields a 30% rise in the value of…

Tips for Personalizing the B2B Customer Experience

This content originally appeared on www.salesfusion.com Whether you’re selling B2B or B2C, ultimately you’re selling to a person and today’s buyers expect a personalized experience. The push for personalization is resulting in many B2B organizations leveraging some common B2C tactics - turning...

How to Write a Customer Case Study That Converts

This content originally appeared on www.salesfusion.com There are a lot of things that sound great in theory, but in reality don’t deliver what they promised. The same holds true in the B2B world. The combination of stellar marketing and sales teams can be lethal --…

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