Malinda Wilkinson
Malinda Wilkinson
As Chief Marketing Officer, Malinda oversees all aspects of marketing including branding, messaging, lead generation, events and operations. She is passionate about B2B marketing and building relationships, programs and analytics to improve the value marketing delivers to an organization.
When Inbound Marketing Isn’t Enough
Originally posted at Salesfusion.com How to supercharge your inbound marketing activities with a strong complementary outbound marketing strategy Does your marketing team have a blog?…
Get Email Deliverability Right: Your Guide to IP Warming
Originally posted at Salesfusion.com If you have a new IP address, you need to take on IP warming activities. Here's how to do it and...
6 Common B2B Social Media Marketing Mistakes and How to Avoid Them
Originally posted at Salesfusion.com Social media is no longer the new kid on the block in the world of B2B marketing. The days when businesses...
Got Analytics? How Analytics Can Help You Become a Data-Driven Marketer
Originally posted on Salesfusion.com In 2017, marketers need data. You need data to track performance, to identify new opportunities, to determine what’s working and what’s...
The Great Gate Debate: Should you Gate your Marketing Content?
Originally posted on Salesfusion.com These 6 points can help you decide whether or not to gate your marketing content Picture this: You’re lost in the…
7 Marketing Strategy Ideas for Emerging Businesses
This content originally appeared at Salesfusion.com To say that emerging businesses have their plates full and then some is an understatement. We get it —...
Keeping Up With the Latest Social Media Trends
This content originally appeared at Salesfusion.com If keeping up with the latest social media trends feels like it’s harder than keeping up with the Kardashians,...
Why Marketers should be Driving Customer Retention to Achieve Growth
This content originally appeared at Salesfusion.com Most B2B marketers are primarily focused on customer acquisition. This is no surprise since the core function of marketing...
Enable your Customers to be Influential Marketers for your Brand
This post originally appeared on Salesfusion.com Top five reasons to curate user-generated content and start turning your customers into marketers As marketers, we all…
5 Ways to Improve Customer Retention with Marketing Automation Tools
This content originally appeared on www.salesfusion.com Did you know that it’s seven times more expensive to acquire a new customer than it is to retain...
Tips for Personalizing the B2B Customer Experience
This content originally appeared on www.salesfusion.com Whether you’re selling B2B or B2C, ultimately you’re selling to a person and today’s buyers expect...
How to Write a Customer Case Study That Converts
This content originally appeared on www.salesfusion.com There are a lot of things that sound great in theory, but in reality don’t deliver what they promised.…