Lori Wizdo

End-User Metrics Illuminate the Root Cause of Corporate Performance Shortfalls

What do you say when the CEO is asking why your company didn't reduce the "order-to-cash" cycle time by 10 percent, as planned? Even if your company has a robust corporate performance management (CPM) system, chances are you won't have a good answer. CPM...

Focus on the End-User to Illuminate the Path to ROI

Here's an all-too common scenario. As a large international organization grows, its sales managers have lost visibility into the activities of their reps and are increasingly unsure of the accuracy of their forecasts. The management team decides to implement a standardized CRM solution...

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