Lori Wizdo

End-User Metrics Illuminate the Root Cause of Corporate Performance Shortfalls

What do you say when the CEO is asking why your company didn't reduce the "order-to-cash" cycle time by 10 percent, as planned? ...

Focus on the End-User to Illuminate the Path to ROI

Here's an all-too common scenario. As a large international organization grows, its sales managers have lost visibility into the activities of their reps...

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