Lee Frederiksen
Lee Frederiksen
Lee W. Frederiksen, Ph.D., is the Managing Partner at Hinge, an award-winning branding and marketing firm specializing in professional services. He brings over 30 years of marketing experience to the firm's clients. Lee is a former tenured professor of psychology at Virginia Tech and the author or coauthor of numerous books and articles, including the newly released Professional Services Marketing.
Closing the Sale: 5 Things Every Professional Services Marketer Should Know
Some professional services marketers are very involved in closing the sale. But many are a step or two removed. They may build brand visibility...
Content Marketing: A Five-Step Strategy to Generate Leads and Grow Your Brand
Content marketing has earned a critical place in the marketing arsenal, but, like any weapon, it is only beneficial if the warrior knows how...