Katherine Frangos

Why You Need an Integrated Mobile Loyalty Program for Your App

Loyalty will never be the same.  Ever since the introduction of the smartphone, brands are still perplexed on how to use sustain or increase loyal...

3 Ways to Ensure Your Customer Has a Bad Experience

Your customer is your lifeline. As cliche as it sounds, one small mistake could cost your business big time. Rather than looking to the...

Why Location Technology is Critical for Driving Customers Back into Fast Food Chains (QSR)

Location technology – or also known as proximity marketing – has changed the way we experience the online and offline world forever.  Until recently,...

How To Retain Mobile Users This Travel Season

Ah…It’s that time of year. Sun is out. Vacation season is here. While we’re browsing online for weekend getaways by car or flights across...

How Mobile Couponing Gains Market Share from Competitors

Couponing for Quick Service Restaurant (QSR) isn’t anything new, but mobile couponing is still quite uncharted and unconventional. With so many consumers who expect convenience...

How Proximity Marketing Makes for a Better Mother’s Day

Mother’s Day is this Sunday. My question is not what you bought your Mom (hopefully something), but how you purchased that gift for this the...

How to Increase Mobile App Retention Rates

Did you know that 80% of app users churn within 90 days? App retention is a real problem for mobile marketers.  It’s no...

Why App Users Generate More Value Than Mobile Browser Users

Retail has already reached the mobile tipping point. But like any technological transition, many businesses are still lagging behind. In order to profit from...

3 AWESOME THINGS That Are Happening Right Now in Mobile Retail

Combating the notion that mobile retail is bound to fail, I’d like to counter argue.  We’ve reached a MAJOR turning point for mobile retail...

3 Ways To Convert Mobile Web Visitors Into Native App Users

Turning mobile web visitors into native app users is no easy feat. Here’s how to set up a viable user acquisition strategy and learn...

The #1 Tool Every Retailer Needs to Maximize Mobile

Maximizing mobile ROI might seem abstract or trivial, but fear not. I’ll tell you upfront the number 1 tool that drives revenue for your...

The #1 Thing That Drives M-Commerce Sales Is…

Mobile commerce (m-commerce) is on the brink of exploding. According to ComScore, time spent on mobile has exceeded desktop by miles away. However, money...

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