Katherine Frangos

Why You Need an Integrated Mobile Loyalty Program for Your App

Loyalty will never be the same.  Ever since the introduction of the smartphone, brands are still perplexed on how to use sustain or increase loyal customers.  With so much information online and brand choices to choose from, people are turning to their mobile devices to...

3 Ways to Ensure Your Customer Has a Bad Experience

Your customer is your lifeline. As cliche as it sounds, one small mistake could cost your business big time. Rather than looking to the things that make good customers experiences, we’ll negate that and reveal three ways which definitely ensure bad customer experiences.  With ever-changing...

Why Location Technology is Critical for Driving Customers Back into Fast Food Chains (QSR)

Location technology – or also known as proximity marketing – has changed the way we experience the online and offline world forever.  Until recently, we’ve not been able to target people based on location with the power of their mobile device. Thus, location technology is...

How To Retain Mobile Users This Travel Season

Ah…It’s that time of year. Sun is out. Vacation season is here. While we’re browsing online for weekend getaways by car or flights across the ocean, vacation planning takes a lot of work, research, and preparation. Travel apps are increasingly becoming a source of...

How Mobile Couponing Gains Market Share from Competitors

Couponing for Quick Service Restaurant (QSR) isn’t anything new, but mobile couponing is still quite uncharted and unconventional. With so many consumers who expect convenience and deals right on the spot, the competition in fast food is absolutely insane. How does a QSR brand stand...

How Proximity Marketing Makes for a Better Mother’s Day

Mother’s Day is this Sunday. My question is not what you bought your Mom (hopefully something), but how you purchased that gift for this the special occasion. Apparently, only 24% of internet users said they used mobile for last year’s Mother’s Day shopping. However, this...

How to Increase Mobile App Retention Rates

Did you know that 80% of app users churn within 90 days? App retention is a real problem for mobile marketers.  It’s no one-trick pony to increase app retention. There are countless and creative ways to increase app retention. Check out these three...

Why App Users Generate More Value Than Mobile Browser Users

Retail has already reached the mobile tipping point. But like any technological transition, many businesses are still lagging behind. In order to profit from the mobile revolution, you have to first understand why mobile app users generate more value ($$$) than mobile browser (web) users. While...

3 AWESOME THINGS That Are Happening Right Now in Mobile Retail

Combating the notion that mobile retail is bound to fail, I’d like to counter argue.  We’ve reached a MAJOR turning point for mobile retail and I’ll tell you exactly why. Mobile earned 44% of retailers’ online traffic, totaling 31% of sales in 2016 according...

3 Ways To Convert Mobile Web Visitors Into Native App Users

Turning mobile web visitors into native app users is no easy feat. Here’s how to set up a viable user acquisition strategy and learn how it adds increased value to your bottom line. The main problem most mobile marketers or user acquisition specialists face is...

The #1 Tool Every Retailer Needs to Maximize Mobile

Maximizing mobile ROI might seem abstract or trivial, but fear not. I’ll tell you upfront the number 1 tool that drives revenue for your mobile channel. It’s mobile commerce. And every retailer needs a mobile commerce channel in order to generate those dollars. The only...

The #1 Thing That Drives M-Commerce Sales Is…

Mobile commerce (m-commerce) is on the brink of exploding. According to ComScore, time spent on mobile has exceeded desktop by miles away. However, money spent on mobile is excruciatingly low. Many attributes discourage users spending money via mobile. 1. Poor UX. This makes product details…

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