Kjell Kahlenberg

4 Best Practices for Successful CRM Adoption

So, you’ve gone through the trouble of researching a CRM, selecting the ideal software for your company, finding an implementation partner, and finally deciding that implementing a CRM is crucial for your business. With all that hard work behind you, you’ve decided it’s time...

Why Businesses Are Afraid of CRM & How to Overcome It

In a recent interview with Forbes, CEO of Spiro, Adam Honig, addressed the state of CRM. He said that “CRM is verging on becoming a failed software category,” and added that companies often give up on CRM early in the sales process. So why...

9 Tools and Methodologies to Complement CRM that Drive Sales Performance

As technology continues to disrupt and impact sales, many businesses are embracing Customer Relationship Management (CRM) tools to run their businesses more efficiently. CRMs provide the best opportunity to implement a corporate identity, as it enables brand differentiation and gives you the adequate tools...

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