John Sperry
John Sperry
John Sperry is the CEO of Mindshare Technologies - an enterprise feedback management company.
Consumers to Brands: We Want to Be a Part of Your Success
On top of our Voice of Customer (VoC) technology, InMoment supports a consumer insights panel and a team of data scientists who conduct regular...
Are You Interrogating Your Customers?
We’re well-intentioned. Really, we are. We Customer Experience professionals are passionate about customers and want to do everything within our power to improve their...
Top Four Ways Brick-and-Mortar Stores Can Beat Online Retailers
Now that customers have the ability to shop when and where they want online, the need to ever enter a store is rapidly declining....
Understanding the Customer Experience of Menu Innovation
Brands today are continuously seeking new and innovative ways to remain top-of-mind for customers and beat out the competition. Quick service restaurants (QSRs) are...
The Anatomy of a Review:What We Can Learn
Customer Experience Show-and-Tell People love to show and tell what’s going on in their lives with whoever will listen. That’s why social media and online...
3 Essentials for a Reliable Customer Review System
I’ve written a few blog posts recently surrounding open review sites and their well-known pitfalls published in the media and verified by some of...
4 Reasons Review Sites Are Bogus
I don't always use the word "bogus," but when I do, I'm talking about online review sites. Let me give you 4 quick reasons why:…
Open Vs. Closed Review Systems
A SHIFT IN REVIEWS What is the future of customer review sites? I started thinking about this while researching travel destinations for an executive retreat.…
The Future of Customer Reviews
I've thought long and hard about preserving the integrity and usefulness of customer reviews, and my thoughts have consistently circled four key elements. Each...