Jeremy Morris

We’re In The Happiness Business

The fine folks at BBH Labs pointed me in the direction of a brilliant talk given earlier this month by Peter Sells, head of...

Marketers: Think About Customer Experience

There are many terms and acronyms that have snuck into the vernacular of marketing folks over the past few years – most web-related. Social...

Perfect Clues. The Promise of Social Media Data

The range and number tools we have available to bring marketers information these days is staggering. Monitoring and mining consumer sentiment through social...

Why Some Companies Keep Winning

There's something about certain companies that makes them shine like a beacon on a foggy night. Some kind of 'it' thing, as in they...

Marketing 2010

There are a couple of excellent articles in this month’s Harvard Business Review (here and here - sadly behind the paywall but worth the...

The Rise and Rise of Content Marketing

Thanks to the web today's consumers access content about brands, products and services from a myriad of digital and traditional sources and make their...

Getting Serious About Social

For the few years that social media has been on the radar of marketers and agencies most social 'thought-leadership' has been of the "if...

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