Gary Angel
Gary is the CEO of Digital Mortar. DM is the leading platform for in-store customer journey analytics. It provides near real-time reporting and analysis of how stores performed including full in-store funnel analysis, segmented customer journey analysis, staff evaluation and optimization, and compliance reporting. Prior to founding Digital Mortar, Gary led Ernst & Young's Digital Analytics practice. His previous company, Semphonic, was acquired by EY in 2013.
A Two-Tiered Segmentation with RFM metrics is an excellent framework for modeling digital data in the Customer Data Warehouse. With a Two-Tiered Segmentation, you...
I'm going to try for an ambitious double posting this weekend - I've been working on my ongoing series on Digital Analytics and Database...
The Convergence of Traditional Database Marketing and Web Analytics - Tying the Threads Together Like many a sports fan, I often bemoan the length...
Adam Greco of Web Analytics Demystified recently published a list of "pet-peeves" when it comes to Omniture implementations. Now Adam is not just one...
If you didn't get a chance to catch my webinar with Bob Heyman on creating an Analytics Agency of Record, here's the link to...
In the digital world (as in traditional marketing), agencies dominate the landscape. In our client-base (which is heavily weighed to the very large enterprise),...
Because Semphonic is heavily focused on behavioral segmentation, one of the more common questions I get asked is whether or not we use survey...
For almost the whole of this year I've been working on an extended series about the gradual convergence of Database Marketing techniques and Digital...
Somehow, my daughters talked me into a last spring skiing trip over Memorial Day. A trip made possible by the astronomical amount of snow...
One of the highlights of the X Change Web Analytics Conference is the main dinner that caps off the first full day of the...
Greetings from Seoul! Perhaps it's a bit ironic, particularly for someone who rarely travels overseas, that I find myself writing about public sector sites...
In the last couple posts in this series on the "Convergence of Digital Analytics and Database Marketing" I've been describing the details of Semphonic's...
Ever since eMetrics, I've been meaning to write about comScore's U.S. introduction of their new Web analytics tool: Digital Analytix. It's the most significant...
Why Meta-Data Matters when it comes to Implementation Like most Web analytics consultancies, Semphonic does quite a few implementation projects. Unlike some organizations, it's only...
I've caught less of eMetrics than I was hoping as the accumulated pile of work in my office kept me extremely busy these past...
The most important decisions for any business tend to be strategic. The answers to questions about the best channel to sell a product, what...