Gary Angel
Creating a Customer Data Model for Digital (Web Analytics) Data: Handling Product dimensions
A Two-Tiered Segmentation with RFM metrics is an excellent framework for modeling digital data in the Customer Data Warehouse. With a Two-Tiered Segmentation, you...
Analyst vs. Implementer – Redux
I'm going to try for an ambitious double posting this weekend - I've been working on my ongoing series on Digital Analytics and Database...
Seventh Inning Stretch
The Convergence of Traditional Database Marketing and Web Analytics - Tying the Threads Together
Like many a sports fan, I often bemoan the length...
Analyst vs. Implementer in SiteCatalyst
Adam Greco of Web Analytics Demystified recently published a list of "pet-peeves" when it comes to Omniture implementations. Now Adam is not just one...
Creating an Analytics Agency of Record – the Analytics Watchdog Webinar Follow-up
If you didn't get a chance to catch my webinar with Bob Heyman on creating an Analytics Agency of Record, here's the link to...
Creating an Analytics Agency of Record
In the digital world (as in traditional marketing), agencies dominate the landscape. In our client-base (which is heavily weighed to the very large enterprise),...
The Use of Opinion Research and Customer Data in Creating and Validating a Two-Tiered...
Because Semphonic is heavily focused on behavioral segmentation, one of the more common questions I get asked is whether or not we use survey...
Building a Two-Tiered Segmentation: Semphonic’s Digital Segmentation Techniques
For almost the whole of this year I've been working on an extended series about the gradual convergence of Database Marketing techniques and Digital...
X Change Conference – Integration is a VERY popular topic
Somehow, my daughters talked me into a last spring skiing trip over Memorial Day. A trip made possible by the astronomical amount of snow...
A Little Taste of X Change
One of the highlights of the X Change Web Analytics Conference is the main dinner that caps off the first full day of the...
Public Sector (.Gov) Sites and Two-Tiered Segmentation
Greetings from Seoul! Perhaps it's a bit ironic, particularly for someone who rarely travels overseas, that I find myself writing about public sector sites...
A Sample Two-Tiered Segmentation for Media Properties
In the last couple posts in this series on the "Convergence of Digital Analytics and Database Marketing" I've been describing the details of Semphonic's...
Digital Analytix by comScore – A Major Shake-up in the Analytics Tool Landscape
Ever since eMetrics, I've been meaning to write about comScore's U.S. introduction of their new Web analytics tool: Digital Analytix. It's the most significant...
Web Analytics Implementations and Digital Analytic Marketing
Why Meta-Data Matters when it comes to Implementation
Like most Web analytics consultancies, Semphonic does quite a few implementation projects. Unlike some organizations, it's only...
Thoughts on Sentiment Analysis from eMetrics
I've caught less of eMetrics than I was hoping as the accumulated pile of work in my office kept me extremely busy these past...
How Do You Make Numbers Strategic?
The most important decisions for any business tend to be strategic. The answers to questions about the best channel to sell a product, what...
