Ernan Roman
Ernan Roman (@ernanroman) is president of ERDM Corp. and author of Voice of the Customer Marketing. He was inducted into the DMA Marketing Hall of Fame due to the results his VoC research-based CX strategies achieve for clients such as IBM, Microsoft, QVC, Gilt and HP. ERDM conducts deep qualitative research to help companies understand how customers articulate their feelings and expectations for high value CX and personalization. Named one of the Top 40 Digital Luminaries and one of the 100 Most Influential People in Business Marketing.
“Just a few years ago, we had more than 100 social media listening ...tools. We’ve consolidated those...
Dan Pingree is the chief marketing officer of Moosejaw Mountaineering, where he oversees the outdoor retailer’s marketing initiatives, including search engine marketing, search engine...
Article by Ernan Roman Featured on CMO.com In the same economy and same consumer market in which thousands of retailers and brands are struggling, others…
"By combining companies, we believe will be able to…enhance the customer experience, increase customer value and put...
Article by Ernan Roman Featured on CMO.com Scott Emmons is focused on innovation for the Neiman Marcus Group (NMG), where he is responsible for evaluating,…
When asked why a brand such as Nike would go DTC, here’s what Brian Yarbrough, a research...
Article by Ernan Roman Featured on CMO.com A full 96% of digital marketers say personalization advances customer relationships, according to a new study from Evergage…
According to Wharton marketing professor Jonah Berger, “Many industries are in the early stages of integrating technologies...
“Our leaders quickly realized that before we could use digital to transform our customers and the world,...
Article by Ernan Roman Featured on CMO.com Nadia Boujarwah is the co-founder and CEO of Dia&Co, an in-home shopping experience for women who wear sizes…
Here’s how Fran Horowitz-Bonadies, chief executive officer, Abercrombie brand/Hollister & Co. describes consumer communication in 2017: “For the past year, we spoke to...
Article by Ernan Roman Featured on CMO.com “Rivals cannot unlock or simulate your data. Data is the defensible barrier—not algorithms.” These are the words of…
According to Forrester, “webrooming consumers will bring in $1.8 Trillion in sales in 2017.” ...
Connie Weaver is an expert in brand transformation, customer analytics, and digital strategy. Her approach combines the “art and science” of branding by establishing...
Article by Ernan Roman Featured on CMO.com “The reason personas failed to achieve true personalization is that they were too simplistic to reflect the unique…
“There’s both ageism in our culture and ageism in our profession of marketing. But some of it’s not even malicious ageism. Some of it...
Article by Ernan Roman Featured on CMO.com Tom Benton is CEO of the Data & Marketing Association (DMA). Since becoming CEO in 2014, Benton has…
"You can’t have your channels competing against one another ... The goal is to get your organization as a whole to work toward overall...
“…It’s worrying how many consumers feel misunderstood and that brands aren’t listening to them." These are the thoughts of Jeremy King, CEO of...
According to Adam Kleinberg, CEO of Traction, consumers are increasingly skeptical about insincere cause marketing efforts which...