David Raab

Marketo’s Enterprise Edition and Revenue Cycle Management: Looking Under the Hood

Summary: Marketo continues to follow its own path. Enterprise Edition adds the complex security needed by large organizations but sticks to simple campaign...

Manticore Technology Sees Expertise as Key to Success as a Demand Generation Vendor

Summary: Manticore Technology released some modest enhancements to its demand generation platform today. The company takes a conservative approach to marketing automation, stressing...

Marketing Automation Vendor Consolidation: Lessons from History

Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought...

HiveFire Curata Cuts the Work in Content Aggregation

Summary: HiveFire Curata makes it easy to assemble and republish content on specialized topics, attracting visitors to your company’s Web site. Here’s an irony...

LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation

Summary: LoopFuse has launched a free entry-level version of its marketing automation system. It's one example of how vendors are now competing to...

Privacy: Does Anybody Care?

To paraphrase HL Mencken, no one ever went broke underestimating the American public's commitment to privacy. "Quit Facebook Day" reportedly generated 31,000 account...

Using a Purchase Funnel to Measure Marketing Effectiveness: Better than Last-Click Attribution But Far...

Summary: Many vendors are now proposing to move beyond "last click" attribution to measure the impact of advertising on movement of customers through a...

Customer Worthy (The Book) Offers Methodology for Customer Experience Management

My friend and former business partner Michael Hoffman of ClientXClient recently sent a copy of his new book Customer Worthy, which explores use...

Oracle Buys Market2Lead

Oracle tersely announced today that it had purchased the intellectual assets of demand generation vendor Market2Lead. This is an excellent fit for Oracle...

Omniture Study Suggests Marketers Doubt Value of Analytics Investment

Not to beat a dead horse, but Wednesday’s eMarketer reported on yet another survey that touched on the question of why marketers don’t measure....

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