David Raab

Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I've finally had time to work up the vendor...

Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come

Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. The market will probably split between enterprise-wide suites...

Predictions for B2B Marketing in 2011

I don't usually bother with the traditional "predictions for next year" piece at this time of year. But I happened to write one in...

Case Study: Using a Scenario to Select Business Intelligence Software

Summary: Testing products against a scenario is critical to making a sound selection. But the scenario has to reflect your own requirements. While this...

Tableau Software Adds In-Memory Database Engine

Summary: Tableau has added a large-scale in-memory database engine to its data analysis and visualization software. This makes it a lot more powerful. Hard to...

QlikView’s New Release Focuses on Enterprise Deployment

I haven't written much about QlikView recently, partly because my own work hasn't required using it and partly because it's now well enough known...

HubSpot Expands Its Services But Stays Focused on Small Business

Summary: HubSpot has continued to grow its customer base and expand its product. It's looking more like a conventional small-business marketing automation system every...

Treehouse Interactive Refines Its Features and Targets Larger Firms

Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. Its new clients are larger firms...

Alterian Alchemy Knits Together Marketing Components

Summary: Alterian just announced Alchemy, which provides a new interface and tight integration across existing components. Alterian last week announced a new generation of products...

More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Summary: Public data gives some insights into Marketo's financial history and prospects. Despite past losses, the company is in a strong position to...

LoopFuse Captures More Web Traffic Data

Summary: LoopFuse has extended its system to capture more Web traffic data, which lays the foundation for future analytics. LoopFuse recently released its latest...

Eloqua10 Offers a Much-Improved Interface and Revenue Reporting

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Neither change is revolutionary but...

Rapid Insight Provides Low-Cost Options for Desktop Data Transformation and Predictive Modeling

Summary: Rapid Insight offers low-cost desktop tools for data transformation and automated regression modeling. They're a good choice for companies that need something...

Right On Interactive Offers Lifecycle Reporting

Summary: Right On Interactive has added great life stage reporting to the data integration and output generation features of its earlier 5Buckets product. ...

Oracle Buys ATG: Bad News for Marketing Automation?

So…Oracle bought ATG today for $6.00 per share or, as the press release puts it with charming nonchalance, “approximately $1.0 billion”. ...

Entiera Competes as Enterprise Marketing Management Software

Summary: Entiera has clearly positioned itself as a marketing software vendor, selling directly or through other service providers. It competes more with enterprise...

CMO Council: CMOs and CIOs Are Not Aligned

Summary: a CMO Council survey shows that CMOs and CIOs agree they need to cooperate, but disagree on how well they're doing and what...

Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation

Summary: Alsa Marketing is a late entry to small business marketing automation. They support multiple languages, which should gain them some business. ...

Fractional Response Attribution is Worse Than Nothing

Summary: Should companies apply fractional revenue attribution when more sophisticated methods are impractical? I think not: it gives inaccurate results that could...

Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors

Summary: One way to understand consolidation and competitive trends affecting marketing software is to look at systems across several dimensions: how closely they...

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