David Raab

Treehouse Interactive Refines Its Features and Targets Larger Firms

Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. Its new clients are larger firms...

Alterian Alchemy Knits Together Marketing Components

Summary: Alterian just announced Alchemy, which provides a new interface and tight integration across existing components. Alterian last week announced a new generation of products...

More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Summary: Public data gives some insights into Marketo's financial history and prospects. Despite past losses, the company is in a strong position to...

LoopFuse Captures More Web Traffic Data

Summary: LoopFuse has extended its system to capture more Web traffic data, which lays the foundation for future analytics. LoopFuse recently released its latest...

Eloqua10 Offers a Much-Improved Interface and Revenue Reporting

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Neither change is revolutionary but...

Rapid Insight Provides Low-Cost Options for Desktop Data Transformation and Predictive Modeling

Summary: Rapid Insight offers low-cost desktop tools for data transformation and automated regression modeling. They're a good choice for companies that need something...

Right On Interactive Offers Lifecycle Reporting

Summary: Right On Interactive has added great life stage reporting to the data integration and output generation features of its earlier 5Buckets product. ...

Oracle Buys ATG: Bad News for Marketing Automation?

So…Oracle bought ATG today for $6.00 per share or, as the press release puts it with charming nonchalance, “approximately $1.0 billion”. ...

Entiera Competes as Enterprise Marketing Management Software

Summary: Entiera has clearly positioned itself as a marketing software vendor, selling directly or through other service providers. It competes more with enterprise...

CMO Council: CMOs and CIOs Are Not Aligned

Summary: a CMO Council survey shows that CMOs and CIOs agree they need to cooperate, but disagree on how well they're doing and what...

Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation

Summary: Alsa Marketing is a late entry to small business marketing automation. They support multiple languages, which should gain them some business. ...

Fractional Response Attribution is Worse Than Nothing

Summary: Should companies apply fractional revenue attribution when more sophisticated methods are impractical? I think not: it gives inaccurate results that could...

Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors

Summary: One way to understand consolidation and competitive trends affecting marketing software is to look at systems across several dimensions: how closely they...

Do Small Businesses Need Marketing Automation?

Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. This helps business owners who need to generate revenue...

150+ Questions for Your Marketing Automation RFP

Summary: I've posted a list of nearly 200 RFP questions that I hope many people will adopt to their own needs. If it's...

True Influence’s LeadPAC Offers Pay-Per-Click Email. Think About It.

Summary: LeadPAC lets marketers pay for email responses as easily as they pay for search responses. It’s a major improvement over traditional lead...

DataMentors Offers Low-Cost Marketing Database

Summary: DataMentors has launched a low-cost marketing database product with limited functionality. It's an interesting test of what marketers really want. Marketing database software...

LeadForce1 Adds Mind Reading to Marketing Automation

Summary: LeadForce1 infers Web visitors' intent and sales stage from the contents they read. It combines this with standard B2B marketing automation features...

IBM Buys Unica: Will Acquisitions Now Shift to B2B Marketing Automation?

IBM announced this morning that it was purchasing enterprise marketing automation leader Unica for $480 million, more than double the company’s current stock market...

Genius.com Offers Free Edition: How Much Does It Lower True Cost of Entry?

Summary: Genius.com has added a free version of its system. But I think its strategy of offering an intermediate product between email marketing...

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