David Dodd
David Dodd is a B2B business and marketing strategist, author, and marketing content developer. He works with companies to develop and implement marketing strategies and programs that use compelling content to convert prospects into buyers.
Demand Gen Report's 2018 Marketing Measurement & Attribution Benchmark Survey makes one point abundantly clear: Measuring marketing performance is both a top priority and a…
Salesforce recently published the fifth edition of its State of Marketing report. The new report is based on a survey that was fielded between August 13th and…
In my previous two posts, I've discussed the expanding role of marketing in driving business growth. Recent research shows that many marketing leaders now believe…
Marketing has always been associated with revenue generation and growth, but a rising number of marketing leaders now contend that business growth is the raison…
The role of marketing was a major topic of conversation last year, and there is a widespread belief that marketing's scope of responsibility has expanded.…
Astute business leaders have long recognized that trust is a vital element of competitive success. But traditionally, trust has been viewed as a "soft" issue…
Since launching this blog in 2010, I've written about various aspects of sales-marketing alignment 26 times. And I certainly wasn't the first person to address…
A recent article at the Harvard Business Review website argues that many chief marketing officers are at a career crossroads and face four possible futures,…
A recent survey by B2B Marketing and The Mx Group identified several differences between top-performing and poorly-performing B2B marketers. Not surprisingly, the research revealed that…
Account-based marketing was one of the most significant trends in B2B marketing in 2018. It has been the primary focus of numerous conferences and webinars,…
The stereotypical image we have of B2B buying is that it involves expensive and/or complex products or services, large buying groups, and long buying cycles.…
Demand Gen Report's 2018 Marketing Measurement and Attribution Benchmark Survey makes one point abundantly clear: Measuring marketing performance is both a top priority and an…
Earlier this month, the Content Marketing Institute and MarketingProfs published the findings of their latest B2B content marketing survey. The B2B Content Marketing 2019: Benchmarks,…
Most marketing leaders agree that the role of marketing has grown significantly over the past few years. Much of the recent conversation about the expanding…
By now, many B2B companies are already planning for 2019. and part of that planning will involve establishing revenue growth goals for the coming year.…
There's no longer any doubt that thought leadership content is having a major impact on B2B buying decisions. Research studies have confirmed that business buyers…
Earlier this year, Scott Brinker unveiled the latest version of his now famous marketing technology landscape supergraphic. To no one's surprise, the new graphic showed…
In a recent column published at The Drum, Samuel Scott argued that the marketing industry has split into two distinct camps that have adopted and…
With the beginning of the fourth quarter less than a month away, many B2B companies have already started planning for 2019. Over the next several…
Fundamental changes in the business environment have led a growing number of B2B companies to adopt new approaches for managing their revenue generating activities. While…
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