Colin Shaw

Unbelievable! Walmart Shopping Just Got Better!

Walmart is debuting a towering new kiosk that makes it easier to pick up online orders in your local Walmart store. Early reviews of Walmart’s...

Remarkable! What Invisible Influence Controls Your Behavior?

Why did you buy the shirt you are wearing today? What about the car you drive, how did you choose it? Why did you...

Exposed: How To Measure Your Customer’s Loyalty and CX

Many organizations measure their Customer Experience (CX) in the wrong way. Chances are, you are too. So, what is it? How are you inadvertently...

The New Essential Business Skill: Storytelling

Over the past few months, I’ve noticed that “storytelling” has become a hot marketing buzzword. Branding agencies and consultants are embracing the notion that storytelling...

Unbelievable! Does Car Buying HAVE To Be SO Bad?

So a couple of months ago, Lorraine and I headed out to our local Jeep dealership. And thus began an excellent case study in...

Revealed: How To Make Loyalty Easy

Taking care of your best customers is an age-old concept. It has lasted all these years because it works. Loyalty programs are one of...

Are you Competition Obsessed?

If you haven’t read Jeff Bezos’ latest letter to his shareholders, put it on your to-do list pronto. There are many takeaways from his letter, but...

Retailers Resort To Spy Gear To Serve You Better

Retailers are using technology used in espionage efforts to remain relevant in today’s online shopping world. Throughout Europe and the U.S., brick and mortar...

Amazon Takes Over The High Street! Are These Next?

The past week has been headline after headline of the changes in the retail landscape. As usual, Amazon is causing a lot of the...

Exposed: The Anatomy Lesson For Business!

It is critical to consider the “anatomy” of an interaction in a Customer Experience. The sheer number of things that occur in an interaction...

Cost-Cutting Airlines – Headed for Trouble!

I’ve been flying major airlines for a long time, and like everyone else, I’ve noticed the changes – and not in a good way....

Revealed: What Motivates And Keeps Your Millennial Workers Happy?

A couple of years ago, Millennials surpassed Generation X for workers in the U.S. and Canadian workforce. They are also the least engaged at their...

Is Trust Dead? If So, Revive It!

Trust in the four major global institutions, namely government, business, media and non-government organizations, has taken a massive knock in the last several months,...

Be Prepared – Will Your Robotic Experience Work For You?

One of the annoying things about business travel is that you tend to need things in your hotel room at the worst time. More...

Guess Who? They Know everything!

Find out what Google knows and your Customers won’t tell you: Economists hate surveys. They don’t trust them because people lie in surveys. Economists prefer...

Shocking Product Recalls! How To React

The latest news – Graco is recalling more than 25,000 car seats that might not adequately restrain children during a crash! The National Highway...

Exciting New Trend: Companies Do Listen To You!

The last time I went to an American baseball game, the food cost more than my ticket. And what food it was! A fish...

Don’t Be Fooled: Digital Will Never Replace Physical!

With online shopping, transactions and communication as prevalent – and as easy – as it is today, it can often be tempting to focus...

Be warned: Is your data failing you?

CX Data platforms are growing in popularity by those that seek to improve their Customer Experiences. These platforms can provide data management intended to...

Are Loyalty Cards Dead?

If you’re like me, you have loyalty cards for three different supermarkets, a half dozen airlines, several hotels, a dozen or so assorted retailers...

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