Christine Crandell
An accomplished and passionate leader, Christine Crandell has over 20 years strategy and marketing experience in enterprise technology. An expert in defining, implementing and sustaining transformative strategy, Christine is a serial CMO and has served as CEO, COO, and board of director advisor to dozens of early and growth stage private and public companies.
From Siri to Alexa, customers are becoming accustomed to AI-powered solutions and soon they will expect the same for their local businesses. Sure, an...
Customer co-creation is a powerful technique through which customers and vendors can jointly work together to create value. I define this as “the purposeful action...
Companies operate in an intensely competitive global market characterized by glorious victories and devastating defeats. Imperialistic and samurai ...
Why is customer centricity such a challenge? Theories abound ranging from customer ownership delegated to someone other...
We all know or heard of someone who did something they shouldn’t have. A long time ago I worked with someone who was...
As Rod sat outside the conference room waiting to be called in to present Marketing’s quarterly results to the board of directors of his...
Websites are big investments for any organization. Often perceived as the ‘face’ of an organization, the goals of corporate websites range from educating, selling...
In June 2015, Marketo commissioned a study to identify the emerging trends CMOs felt will significantly impacted their ...
We all complain about it, threaten to shut it down and not look at it for it consumes countless hours with questionable productivity benefits. ...
I hear a rumble and it’s not the earthquake that hit the San Francisco Bay Area last week. It’s a market shifting; one of...
Our world is nothing like our “father’s Oldsmobile.” Change is a constant yet those four words do not adequately capture...
The “age of the customer” has had a dramatic effect on organizations. New positions abound that didn’t exist five or 10 years ago. One...
Dr. James Canton, a futurist, stresses that companies must continually change to survive. “Uber-connectivity, high velocity, real time transactions, IoT and data overwhelm the...
Lead nurturing is on every CEO and marketer’s ‘must do’ list. And for good reason as the objective of lead...
‘Customer interaction’, like customer experience’ has become a buzzword. As a reference point, what does ‘customer interaction’ actually mean to...
We’ve all heard the statistics: It cost 5 times as much to acquire a customer than to keep one (Forrester),...
Customer loyalty is critical for any business. Loyal B2B customers are made; they don’t just happen. Yet, between vendors and...
The engine of every company is customer acquisition. Customers translate into revenue which fuels job creation, investment and shareholder value. Without customers there is...
Why do enterprises abandon a vendor’s product after investing so much time and resources in selecting and validating the solution?...
Despite the multitude of articles, books and webinars on how to deliver the experience customers will value, people are confused....