Andrew (Andy) Rudin is Managing Principal of CONTRARY DOMINO, and faculty at George Mason University's School of Engineering and Information Technology. Andy provides comprehensive services to companies for sales governance, risk management, and compliance (GRC). Andy has a BS in marketing and an MS in information technology, both from the University of Virginia. In 2018, he was recognized as a Hall of Fame author on CustomerThink.
I’ve never taught corporate strategy to second graders, but I sometimes think about how to approach the challenge. I’d begin by representing a company...
When you boil off the ancillary stuff that business developers do, four distinct objects remain: 1. Capture: Acquire new customers 2. Maintain: Keep current customers…
The World Economic Forum, or WEF, holds its annual conference every January in Davos Switzerland, two hours from Zurich by train. Public policy wonks,...
You can’t read or hear anything about Wells Fargo without cross-selling popping up. “At Wells Fargo, apparently, the solution in recent years was aggressive...
In 2013, Pakistan’s Tribune newspaper reported that a Pakistani family can spend the equivalent of $9,600 to provide a marriage dowry for a daughter...
Politicians love to judge ethics – that is, everyone else's. If their hypocritical self-righteousness somehow produced water, Lake Mead would once again be...