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Author Archive | Alan See

4 Reasons to Know Who’s Looking at You

Blog post by on September 25, 2013

“Haha, made you look!” When my kids were little they would taunt me with that phrase. It was intended as a playful insult because they tricked me into looking at something that didn’t exist. With my marketing …

3 Tips for Building a Social Media Lifelong Learning Environment

Blog post by on September 25, 2013

Has rational ignorance impacted your organization’s social media activity yet? Rational ignorance is the decision not to become more informed about something because the perceived cost of the additional intelligence — in terms of both effort and …

Is it Time to Hire a Social Media Marketing Expert?

Blog post by on August 6, 2013

There was breakdown in the assembly line and no one on Henry Ford’s staff could fix it. As the story goes, his production lines were down for hours; hours turned into days, and Ford was frustrated. In …

Marketing Localization: What It Takes to be ‘Local-Ready’

Blog post by on July 8, 2013

Local markets are defined by the customers within them. Each market is different and subject to regional attitudes and cultures. In order to be effective, local marketing strategy needs to employ highly targeted marketing messages created by …

50 Marketing Leaders Over 50 You Should Know

Blog post by on March 12, 2013

Let’s recognize that age has little to do with ability. You’re never too young or too old if you’ve got talent. In the marketing world, Advertising Age and Direct Marketing News have their 40 Under 40 lists. …

Who’s viewed your LinkedIn profile?

Blog post by on March 11, 2013

HaHa, made you look! When my kids were little they would taunt me with that phrase. It was intended as a playful insult because they tricked me into looking at something that didn’t exist. With my business …

Are You a Social Media Sledge Hammer?

Blog post by on February 22, 2013

In 1977 I failed my initial swimming test during Plebe Summer at the United States Naval Academy. During my remedial lessons with other sinkers I still remember my instructor yelling “Mr. See, you look like a sledge …

How to Pull Your Marketing Budget Up by Its Bootstraps

Blog post by on February 6, 2013

The term “bootstrap” is often used to describe situations of self-reliance. It means to develop something that takes significant effort with little or no assistance. In the world of marketing, this often equates to operating with a …

3 Tips For Avoiding The “Rational Ignorance” Of Social Media

Blog post by on January 26, 2013 Editor's Pick

Has rational ignorance impacted your organization’s social media activity yet? Rational ignorance is the decision not to become more informed about something because the perceived cost of the additional intelligence — in terms of both effort and …