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Author Archive | Alan See

Is Your Marketing Content in Plain Writing?

Blog post by on August 29, 2014

“Give it to me in plain English.”  My children are grown now, but when they were teenagers I can still remember starting conversations with that phrase.  As a parent, I wanted a straight explanation.  Come to think …

The Customer is in Control

Blog post by on July 4, 2014

I have an electric stove with a turbo boil feature. The manufacturer calls this feature “America’s fastest speed-to-boil” element. In fact, it does heat liquids in a snap. Have you ever been tempted to set your marketing …

How to Improve Your Twitter Curb Appeal in Five Key Areas

Blog post by on July 4, 2014

Think about what first attracted you to your home.  Your initial impression as you pulled up and viewed the unique landscape and exterior architecture.  Realtors call it “curb appeal.”  First impressions are important, as we all remember …

Create Your Own Formula for Success

Posted on April 29, 2014

I grew up in Grinnell, Iowa, a small town in the rural Midwest. It’s not exactly the place you would expect to find the most prolific scoring basketball team in the nation. Grinnell College’s run-and-gun offense is …

4 Reasons to Know Who’s Looking at You

Blog post by on September 25, 2013

“Haha, made you look!” When my kids were little they would taunt me with that phrase. It was intended as a playful insult because they tricked me into looking at something that didn’t exist. With my marketing …

3 Tips for Building a Social Media Lifelong Learning Environment

Blog post by on September 25, 2013

Has rational ignorance impacted your organization’s social media activity yet? Rational ignorance is the decision not to become more informed about something because the perceived cost of the additional intelligence — in terms of both effort and …

Is it Time to Hire a Social Media Marketing Expert?

Blog post by on August 6, 2013

There was breakdown in the assembly line and no one on Henry Ford’s staff could fix it. As the story goes, his production lines were down for hours; hours turned into days, and Ford was frustrated. In …

Marketing Localization: What It Takes to be ‘Local-Ready’

Blog post by on July 8, 2013

Local markets are defined by the customers within them. Each market is different and subject to regional attitudes and cultures. In order to be effective, local marketing strategy needs to employ highly targeted marketing messages created by …