Ajith Nayar

Top 5 Analytics trends in Fashion Retail

Technology has enriched the overall customer experience. As a result, today’s leading fashion houses are looking at several ways to utilize emerging analytical technologies...

Achieving a single customer view in Ecommerce

What is a Single view of customer? Till some time back, a single view of customer meant bringing together all data for customer and consolidating...

Building Enhanced Customer Relevance with Lifecycle Aware Marketing

Customer Marketing is not about intuition anymore: it is about knowing the customer well and mining actionable insights that go beyond demographic segmentation....

The New 4 A’s of Marketing: Personalization

Mass Marketing is So Over Moving on to the third new A of marketing, namely, Appropriate. Last week we covered Accountability, including marketing measurement and...

7 Ways to Define Winning Customer Segments

I think we can all agree – the days of mass marketing are over. Even if you have a relatively homogenous target market,...

Personalization Pitfalls for Retailers

“Any car you want…as long as it’s black.” Personalization has come a long way since the days of Henry Ford. Nowadays, retailers are all about...

Building Enhanced Customer Relevance with Lifecycle Aware Marketing

Customer Marketing is not about intuition anymore: it is about knowing the customer well and mining actionable insights that go beyond demographic segmentation....

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