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6 Things Customers Want from Their Products

Larry Alton | Jul 27, 2016 428 views 1 Comment

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Making sales is all about pleasing the customer. When you do as the customer wishes, you’re able to raise retention rates, generate more leads, and build lasting relationships. Do you really know how to give your customers what they want, though?



A marketer’s job is to understand what the customer wants while a customer service representative’s job is to fulfill the determined need. Customers want new perspectives and ideas that allow them to complete their tasks more easily and fulfill their needs.

When it comes to quality customer service, the products are where everything begins.

1. Efficiency

Millennial customers hold the majority of the buying power in today’s market, and what they look for in great products are: efficiency, economics, and sustainability. The more efficient a product is, the more money it will save you.

If you’re selling an HVAC system, for example, it’s essential that efficiency be at the top of the list. When you have a product that can both save money and help the environment, you’re as good as golden.

2. Quality

The value of a product is also very important. If there’s one thing that major companies like Apple have shown the world, it’s that people pay for quality. When you develop a product that not only offers top-of-the-line features, but also lasts the test of time, then you have a product customers can get behind.

3. Loyalty Programs

Creating a good loyalty program means much more to customers than many companies realize. Consumer researchers have discovered that easy-to-join loyalty programs not only generate leads, but retain clientele.

The easier it is for consumers to join loyalty programs, the more likely they are to do so and continually participate with your business. Great loyalty programs are risk-free and require very little effort from the customer. They also offer unparalleled value to the reader.

4. Discounts

Though you can’t always offer discounts on your pricing, you can offer the occasional promotion that attracts new customers and helps to retain your existing ones. There’s nothing customers like better than saving money on a great product.

Discounts also make great marketing tactics for your social media and advertising campaigns. They easily draw in customers with the promise of great pricing on quality products.

5. Trending and Evergreen Items

Both trending and evergreen products are essential in any business. The items that are currently most popular will both attract new customers and keep your existing customers around. Companies that are constantly looking for new and trendy products to sell their customers are able to keep up with the latest desires.

Additionally, evergreen products keep you in business. When trends change and pass, you’ll always have your traditional products available for your customers.

6. Service

It could be argued that customer service is the most important aspect of any company. According to research, it takes twelve great experiences to make up for a single bad one. Furthermore, research shows that customers would rather wait 15 minutes while experiencing high quality service and a great attitude than they would five minutes with a grumpy, pushy salesman.

Good service will always be better than fast service when it comes to both retention and satisfaction. Though timely service is important, you’re much more likely to make an impression on your customers when your products come with excellent service.  

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One Response to 6 Things Customers Want from Their Products

  1. Thomas Wieberneit August 1, 2016 at 10:29 pm (226 comments) #

    Hi Larry,

    interesting thoughts. But why do you think customers want loyalty programs and discounts? I’d rather think that they want value for their money and a match to their job-to-be-done instead (effectivity). This especially as loyalty programs regularly are defunct and merely there to help the company and not the customer (ok, exaggerating a little on the last – a little …)

    Cheers
    Thomas

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