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5 Marketing Technology stories you might have missed 3-31-12

Blog post by on March 31, 2012 No Comments

Marketing Technology 5

Marketing Technology Stories you might have missed

MT5 Edition: #31

Stories This Week: SEO basics, social ad spending is growing, Microsoft will lose desktop space to Apple & Google, improving email deliverability, interview with a uber-Marketing Technologist and boosting CTR through personalized offers.

1. 24 Ways To Make Life Hard For Your SEO Team

[SEO still remains a largely misunderstood discipline. There are three main reasons for this:

  1. The search engines keep the details of their ranking algorithms private.
  2. There is a lot of bad information and misperceptions presented as SEO wisdom online.
  3. The algorithms search engines use are frequently changing.

My Take: SEO is a marketing discipline unlike no other. It requires expertise and experience and it’s one of the few places where I avoid learning by trial and error. If you aren’t investing in SEO or aren’t getting the results you expect, partner with someone who lives and breathes SEO.

Change In Online Ad Spending

Change In Online Ad Spending

2. Marketers Accelerate Social Display Ad Spending

[ Republished with author's permission from original post.

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