Marketing Technology Stories you might have missed
MT5 Edition: #31
Stories This Week: SEO basics, social ad spending is growing, Microsoft will lose desktop space to Apple & Google, improving email deliverability, interview with a uber-Marketing Technologist and boosting CTR through personalized offers.
1. 24 Ways To Make Life Hard For Your SEO Team
[SEO still remains a largely misunderstood discipline. There are three main reasons for this:
- The search engines keep the details of their ranking algorithms private.
- There is a lot of bad information and misperceptions presented as SEO wisdom online.
- The algorithms search engines use are frequently changing.
My Take: SEO is a marketing discipline unlike no other. It requires expertise and experience and it’s one of the few places where I avoid learning by trial and error. If you aren’t investing in SEO or aren’t getting the results you expect, partner with someone who lives and breathes SEO.