Marketing Technology Stories you might have missed
MT5 – #20
Stories this week: Spotify unlimited streaming no longer free, Ultrabooks are fake technology, huge Google+ growth, Klout picks up $30mm and learn to code.
1. Get Ready To Pay For Spotify Music Service
[pricing plans, it appears free users will have to pay $5 to continue to get unlimited streaming.
My Take: Spotify’s product launch has been pitch perfect. They used klout to launch to influencers and early adopters and their product has worked as advertised. People are hooked and I expect a number of people really enjoy the service and will gladly pay $5 a month. However, I ALSO expect many to jump back to ad supported (free) services like Pandora.
2. Ultrabook Laptops – Are they “Technology” or “Marketing”?
[Here are Ultrabooks being announced at CES. Do they look much different than a typical high-end business laptop to you? To me it seems Ultrabooks are a Marketing ploy, not a new category of laptops.