5 Marketing Technology stories you might have missed 1-7-12

| Jan 7, 2012 No Comments

Marketing Technology 5

Marketing Technology Stories you might have missed

MT5 – #20

Stories this week: Spotify unlimited streaming no longer free, Ultrabooks are fake technology, huge Google+ growth, Klout picks up $30mm and learn to code.

1. Get Ready To Pay For Spotify Music Service

[pricing plans, it appears free users will have to pay $5 to continue to get unlimited streaming.

My Take: Spotify’s product launch has been pitch perfect. They used klout to launch to influencers and early adopters and their product has worked as advertised. People are hooked and I expect a number of people really enjoy the service and will gladly pay $5 a month. However, I ALSO expect many to jump back to ad supported (free) services like Pandora.

2. Ultrabook Laptops – Are they “Technology” or “Marketing”?

[Here are Ultrabooks being announced at CES. Do they look much different than a typical high-end business laptop to you? To me it seems Ultrabooks are a Marketing ploy, not a new category of laptops.

Google+ Growth in Dec 2011

Google+ Growth in Dec 2011

3. Google+ Sees Massive Traffic Growth in Dec.

[API Billionaires Club

API Billionaires Club

4. Klout Picks Up C Level Funding

[but it is hot. Look for klout to look past the super influential and focus more on the “kinda influential” in 2012. There are also rumors of a mobile app.

5. Learn To Code

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Republished with author's permission from original post.


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