All successful businesses have one thing in common, they have great marketing and they care about their customers and restaurants are no exemption.
For a restaurant to get new guests the audience needs to know that you exist and what you have to offer. So you need to get found!
When you operate or just start a restaurant it can make sense to use Groupon for the first six months to help boost your reach so more people learn about your restaurant. But when the first six month are over you need to have a holistic strategy prepared to attract new guests to your restaurant and keep the actual coming back.
But what if you do not have the time and the experience in house to do so? And which strategy should you use, which one brings the big bang for your marketing buck?
Inbound marketing has been the most successful Internet marketing strategies in recent years.
Many businesses from different industries are using inbound marketing since about ten years as it is highly productive for their business. This article will give you a few examples why restaurant businesses should outsource their marketing and advantages in doing so.
Inbound marketing has been the successful and cheapest marketing trends in online world now. Inbound marketing generated leads have a proven 62% lesser Cost per Lead (CPL) and an up to 55% higher conversion rate! It simply outperforms any other way of marketing like TV, Radio, Print Media, Mass mail, Trade shows, Pay per click, Cold calling, etc.
All major brands and thousands of small and mid size businesses have switched to these powerful marketing strategies. Inbound marketing needs expertise, dedication and commitment and companies can benefit by hiring a professional inbound marketing agency. It is beneficial for companies to outsource their marketing in order to concentrate more on their business and leave their marketing strategies for the experts in the field.
Infographic: Dining and Restaurant Reservation Trends
Advantages of Outsourcing Marketing for Restaurant
Restaurant business is popular though its wide opprotunites it offers. Hundreds of success stories show and prove how money can be made by operating a good restaurant. Chains like Burger Kind, KFC prove this. Also celebrities have discovered the restaurant business as a profitable way to make extra revenue.
With increasing competition, regular restaurants have also started their business online and taking reservations and orders. With many competitors creeping up, it is very much important for the restaurant owners to get themselves updated with the latest marketing trends online to stay out of the crowd.
1. Get found online through inbound marketing
Main requirement of restaurant industry is the word of mouth marketing and getting new customers. So it is important for the businesses in restaurant industry to concentrate on their competence and outsource the marketing it for the inbound marketing experts to lead new guests to their restaurant.
Main advantage of inbound marketing is to get found online at the start to the customers. By hiring marketing experts who use the latest social media marketing and analytical tools for analysis, companies need not worry about the fast changing marketing trends and strategies.
2. Marketing Experts help you in Social Media and Content Marketing
Social Media and content marketing through blogging have increased in popularity as consumers are increasingly looking online for reputable sources to spend their money. Content marketing is increasingly used by companies to get new customers to their business.
If we take an example, companies that blog get 55% more visitors to their business website. So it is very much important to use these types of marketing strategies to gain new customers for your restaurant as well.
Another important strategy that has been successful is the social media branding for business and being active in social media. It is very much important to update your social media profiles regularly as search engines have started indexing your business social media content. This brings more prominence for your business in search engine marketing.
Not only search engines, your customers are also very much interested with the latest news, promotions and deals that are updated in your blog and social media.
To get potential leads and increase their prominence in market place, it is therefore useful to hire the marketing experts to do this job for restaurant industry.
3. Less Marketing Budgets and risk free business marketing strategy
Inbound marketing is the cheapest marketing strategy in the long term. It is easy to outsource your marketing by hiring an inbound marketing agency and build prominence on the web for your restaurant business.
By using various effective and creative marketing, inbound marketing agencies help to stay ahead of your competitors and get found online easily to potential customers.
Not only do the inbound marketing agencies help to do your marketing, they also help you to minimize your budgets on the long term.
Summary of what you get by executing a professional marketing strategy?
A. Save up to 62% of your marketing budget
B. Stand out of your competition
C. Generate a massive amount of leads
D. Get up to 55% higher lead conversion rates
E. Increase your customers and sales
These are some of examples on how you can benefit by outsourcing your restaurants marketing to a professional inbound marketing agency. Start your inbound marketing today and stay ahead of your competitors
