Whether your website offers products or services, there is always a customer on the other end. A well-informed customer is a very big advantage as he would never get back to you questioning your products or services. Most of the business put up a customer support helpline to answer the user queries and it has been well noted that the customers come up to you with same questions repeatedly.
What happens in this case is that both your customer support executive and website user wastes a lot of time revolving around same questions. FAQs or Frequently asked questions are a right way to offer the first step of interaction to your website users where they can get answers to their questions.
It is a mini support cell on your website!
Let us answer more precisely what an FAQ page help you achieve:
It may seem at first look that the FAQ page is just a channel to answer the customer questions but it is a traffic-driving channel too that can be incorporated easily to any up and website with WordPress plugins like WP Worx.
Advantages of FAQ
1. It Saves Valuable Time
FAQ page is a double bonanza offer that not only saves your time but pleases your customers also as they do not have to wait in long queues of customer support over a call. A well written and easily navigable FAQ page is the best thing you could do for your website. An FAQ page assures you a 24*7 support is present to cater to your customers.
2. Your Customers Like You
Any business that runs well keeps their customers comfort at top priority. Maintaining an extensively build FAQ page makes the customers confident about your approach towards products and services. While they get answers to all their questions right on the website, the stay time increases and your website get rewarded with a higher ranking.
3. Prove that You are an Expert
An FAQ is your very own platform where you can prove to your audience that you are a subject matter expert. A simple way to achieve that is building the FAQs category wise as most of the popular websites are doing today. Keep one generic category, where you can represent your knowledge answering some very common questions in a keyword optimized manner making it a perfect way to build rich SEO. Building categorized FAQs is easy with the WordPress FAQ plugin like WP Worx.
4. Interconnect Your Pages to the FAQ Page
FAQ pages are a single point of knowledge that can be hyperlinked across the entire website so that the users get instant access to the answers they are looking for without leaving your website. This is how you become a subject matter expert in customer opinion.
5. Opportunity of Emphasis
Do you want to emphasize on the uniqueness of your products or service and have already done that enough on the home page and internal changes, FAQ page opens up new opportunities to let you explain to your users how you are different from the rest of the competitors?
The Biggest Advantage [SEO]
Do you know the Google Search Engine has started showing an FAQ SERP in the 0th position, above all the search results?
Having a well-written FAQ page, answering the right questions as per the queries of real customers can help you get ranked in that SERP. Imagine the increase in traffic!
Also read: 5 Best Free WordPress FAQ Plugin 2018
How can you make your FAQ page more effective?
A well organized and easily navigable FAQ page is what can do the magic you are looking for. Primarily you need to focus on building quality question answer set that brings value to your FAQ page. The layout of the page must be navigable with variable font sizes and Icons emphasizing the importance of key terms. You must incorporate images, videos, YouTube links and more explanatory content to explain things well to your audience.
Keep your answers open for comments and make sure if a user leaves a comment or compliment you respond to it promptly. Make sure your FAQ page has a search bar so that the users do not have to read through each question to find answers.
A well-built FAQ page is a valuable addition to your website. Does your website have an FAQ page currently? If not, all you need to do is install an FAQ plugin like WPWorx FAQ and start building the FAQ page.
Do not ignore two things on the FAQ page – Keep it updated and Keep it user-friendly as it may be the most visited page of your website.