Millenials seek Meaning. Are they in your Social CRM strategy?

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On my flight from Dubai to Atlanta aboard DL 007, I read a short piece in the Delta in flight magazine on the Millenials. Given my interest in all things affecting Social CRM (hope its not news to you) I read it & found it interesting.
The article was written as a blurb for a newly released book called The M Factor, which is based on an extensive research done on the Gen Y or Millenials or Digital Natives or just about anybody born after 1980.

The article goes into a lot of details about the earlier generations, the differences in outlooks, etc. There are supposedly (I haven’t read the book) a lot of case studies in the book. You could read the book [The M-Factor: How the Millennial Generation Is Rocking the Workplace] or the article. But heres what I found very interesting for me:

Millenials want to know how they are making a difference, both at their companies and in the world. Millenials want to feel they are contributing. Millenials want to innovate.
There are some insights on how to keep them motivated in that article too- its not all about money. Just give them a Meaning, a Purpose in what they do.

Club that with this piece from FastCompany about what the boffins figured out about our brains and our motivations:

Rewards for top performers lead them to worse performance. And if you want to foster innovation, bonuses won’t work either. Rather, it’s all about letting people slip from under line management and strike out on their own, on projects they care about.


So how are you addressing the Millenials as part of your Social CRM/Social Business/Collaborative Business/whatever business strategy?

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