Anqi Cong

Can You Engage Like Amazon Does? Top Consumer Engagement Lessons from Amazon

In the past few years, Amazon has shot up the ranks to become one of the popular and successful retailers in the United States....

4 Proactive Actions to Level Up Your Marketing Strategy

Being a leader means being proactive: managing your team members, deliberating over strategies, and planning a method of attack. Being a leading brand means...

Why are Proactive Marketing Strategies So Effective?

Uh-oh. Source: creditcardforum.com Last winter, the week after I came back from a much-needed vacation out of the country, I received a text message that...

Exploring the Social Currency Index: The Underused Twitter List

Recently, Insightpool  released a study that looked into how the 500 fastest-growing companies in America, the Inc 500, were leveraging their social media. Specifically,...

5 Techniques to Enhance Your SEO Meta Description

There is no excuse for having a lame meta description. Ever since meta descriptions, or metas, started carrying less and less weight in search engine...

The Startup Culture: Your Biggest Asset Is Not What You Think It Is

Here's a question for you: What's your company's most important asset? Is it the novel technology you created? Is it your firm hold on...

How to Increase Millennials’ Brand Loyalty

The defining feature of the millennial generation is technology. No one is surprised by this anymore, as we see the evidence ranging from the...

Psychology of Marketing: Under-Promise and Over-Deliver

As it turns out, consumers are pretty simple. If their purchase does what its sellers said it would do, they're happy. If it doesn't,...

Taming Gated Content: 4 Best Practices for Achieving Balanced Content

Gated content is a double-edged sword. It allows marketers to put names and interests to anonymous people on the Internet and pick up on...

Social Media Lead Generation: Opening the Gate for Gated Content

Gated content is a term that isn't heard very often, but everyone knows what it is. For instance, think of Pardot's whitepaper download form:...

4 Scientific Reasons Why Marketers Fail to Change People’s Minds

Lead generation, lead nurturing, lead scoring, lead grading. The bountiful terms we have to describe different actions we can take with leads show how...

Influencer Marketing Strategies: Money Isn’t Everything

nfluencer marketing can be incredibly powerful. It harnesses the power of a respected figure and turns it into a ball of social marketing energy ...

Breaking Down the Insanely Powerful Hyperbolic Headline That Will Change Your Life

Here are some recent headlines from some of our social content meccas: "Jennifer Lawrence's Crazed Lip-Sync Will Blow You Away" "19 Reasons Pippi Longstocking Is The...

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