Eric Engwall

Listening to Solve; Listening to Relate

I recently had a conversation with a friend that was facing a tough decision and feeling a certain amount of distress over the...

Obsolete? Customers Beg to Differ

Inc. Magazine recently ran an article titled "Selling Face to Face is Almost Obsolete." In it, the author cites a study by Dr. James...

7 Things Customers Want

We all know that the lists of customer wants, needs, complaints and requests can be quite long and varied. Over my twelve years of...

Customer Relationships and the Trap of the Familiar

Recently, the sidewalk outside of our office building was closed for about ten days due to road construction. On several of those days I...

Going Old School with Customers

In casual conversation it's not uncommon to hear someone described as being "old school." Most often it's not an ageist insult, but a compliment...

What Can a Coffee Cup Teach You About Innovation?

Sometimes lessons come from the most familiar and mundane places. With all due respect to the makers and marketers of disposable coffee cups and...

Clarity in B2B Customer Communications

I recently met with a consultant from another firm that is interested in partnering with us at E.G. Insight. The conversation with her got...

Your Customer is Sending an Invitation

After more than ten years in this business, I have read thousands of interviews our clients have conducted with their most important customers. I...

Your customer is sending an invitation…don’t forget to RSVP!

After more than ten years in the B2B customer feedback business, I have read thousands of interviews our clients have conducted with their most...

Going Beyond Responsiveness to Meet Customer Needs

In our work with clients, we help them to understand the confidence that their key customers have in their current and future ability to...

Customer Feedback: The Method is the Message

Just for a moment, imagine this scenario: A husband and wife are celebrating their 15th wedding anniversary with a romantic dinner at their favorite...

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