Craig Besnoy

Less Data, More Trust: The Effect of New Privacy Rules on Customer 360 Strategies

Data is the driver of today’s marketing initiatives. A well-executed, data-driven marketing program will further segment consumer profiles by harvesting consumer information when promoting a product or service. This approach to marketing increases an organization’s productivity and profitability. However, while data-driven marketing can be...

The Do’s and Don’ts of Designing Chatbot Conversations

As organizations continue to automate their sales and customer service functions to reduce costs without damaging the customer experience, chatbots, or technology-fueled virtual assistants, have become a critical investment. An Oracle survey found that by 2020, around 80 percent of businesses will be leveraging...

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