Brands are using AI to drive hyper-personalization, but can it also help them avoid being hyper creepy? Source: https://www.adclarity.com/2015/04/digital-marketing-2015-hyper-personalization-display-ads/ Apparently, I have 8 seconds to grab your attention, so here goes.  What if I personalized every aspect of this blog for you?  That is, I knew so much about you – your reading behavior, the … Continue reading The Hyper-Personalization Paradox: being relevant without crossing the CREEPY LINE