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Thought Leadership Articles

How to Increase the Influence of B2B Marketing: The Content Value Equation

Value. It's become a buzzword of little…value. What does it mean to B2B buyers? Often, companies think of value in relation to their business...

Stop Moaning about the State of CX… and Start Measuring Performance vs. Customer Expectations

"CX Quality among brands in the US declined for an unprecedented second year in a row." (Forrester, 2023)   "From late 2018 to mid-2022, U.S.…

Reducing Agent Turnover: Applying Analytics to 100-Year-Old Observations

A few years ago, when I was in Nashville, I wandered into a used bookstore and bought called Foremanship1 written in 1927 by Glenn...

Report: What is the #1 Thing that Leads to Successful Cross-Channel Marketing Campaigns?

Cross-channel marketing has emerged as a crucial tactic for customer engagement. It is an approach that aims to create brand consistency across various channels...

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