ZipCar surprises and delights customers with lagniappe

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#772 in the Project was submitted via e-mail by Will Villota

zipcar lagniappe

“Haven’t heard it called “lagniappe”, but ZipCar sometimes leaves gift bags in random cars. Customers reporting that they found them also receive bonus zipcar time.

Hope this helps!

Today’s Lagniappe (a little something extra for good measure) – How does Zipcar work? Here’s a tutorial:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?

What’s Your GLUE?

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