Zilliant Launches Next-Generation MarginMaxT and New Optimization Platform


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SaaS, multi-tenant architecture and best-in-class technology enables better
prices, faster performance and significantly faster implementation

Austin, TX – October 23, 2013 – Zilliant, an optimization company that helps
businesses make better pricing and sales decisions, today announced the
launch of the eighth-generation of MarginMax, a price optimization
application for B2B companies, on the new Zilliant Optimization Platform.
Zilliant is the only company offering a “true SaaS,” multi-tenant B2B
optimization platform in the marketplace.

The Zilliant Optimization Platform provides customers with unlimited
scalability and instant access to the latest product and science
innovations, and builds the foundation for extending Zilliant’s optimization
capabilities to other business challenges. The most significant benefit to
customers is the considerably shorter, market-leading implementation time of
less than three months, leapfrogging the current industry average. According
to Gartner Research report entitled Hype Cycle for CRM Sales, 2013 published
August 14, “The time to productivity of a complete price optimization
implementation has moved from 12 to 18 months to between 12 and 15 months on
the basis of progress made in technology and best practices.”

MarginMax 8.0, built on the Force.com platform, enables more control over
prices, faster performance and greater transparency into how prices are
generated. The application uses advanced science to predict the (P&L) impact
of pricing strategies, which allows customers to visualize the effect of
pricing strategies before putting prices into market.

“The launch of our SaaS optimization platform and MarginMax 8.0 has
tremendous benefits for our customers and sets the stage for continued
growth for Zilliant,” said Greg Peters, Zilliant president and CEO. “We’re
the only company able to deliver market-aligned prices in less than three
months and provide customers with the ability to predict the P&L impact of
their pricing strategies, helping our customers achieve better results

This is the most significant update to MarginMax since its initial launch,
requiring a two-year re-architecture of the platform and application; key
features include:

• Significantly faster setup– Results in the ability to get prices in the
market faster than ever before, often in less than three months
• Redesigned MarginMax Strategy Interface– Offers cross-browser
compatibility, significantly faster performance and greater visibility into
how prices are generated
• Improved visual analytics– Equipped with the latest version of Tableau 8,
which enables web and mobile content authoring and editing, Zilliant’s
Visual Analytics Portal and the Strategy Interface now provide unprecedented
analytical depth, speed and improved visualizations
• Better prices– Continued proprietary science innovation provides more
precise, market-aligned prices, while offering more transparency into how
optimized prices are generated

“Intcomex already has received tremendous value in terms of margin lift
using Zilliant MarginMax,” said Liliana Valdez, pricing manager for
Intcomex. “The latest release of MarginMax will give us greater control over
prices and more visibility into how prices are generated, giving us the
ability to use price as a strategic lever to meet our P&L objectives.”

For more information about MarginMax, visit www.zilliant.com/marginmax.

About Zilliant
Zilliant provides B2B companies with data-driven guidance, enabling better
pricing and sales decisions to help businesses make their numbers. The
Zilliant optimization platform uses advanced science in its price
optimization, cross-sell and retention applications to enable companies to
overcome the massive complexity in their businesses. Our flexible SaaS model
allows customers to quickly and confidently improve their financial
performance by integrating into existing systems and processes. Learn more
about how Zilliant helps companies price more profitably and sell more
effectively at www.zilliant.com.

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